Social Sponsorship: Trends in Sports Marketing During a Pandemic | Webinar Rewinds | Event Video | All MKC Content | ANA

Social Sponsorship: Trends in Sports Marketing During a Pandemic

In this webinar, Scott Tilton, Hookit's CEO and co-founder, walked through the impact that the pandemic has had on sports marketing with a focus on social promotion. He compared trends from the start of the pandemic to show the immediate impact and examined how the recovery is affecting sponsorship value.