Social Sponsorship: Trends In Sports Marketing During A Pandemic

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When sports stopped, sports marketing came to a grinding halt as well. Planned activations had to be paused, in-stadium signage value fell to zero. These partnership benefits that brands have historically counted on for decades as a part of their sports partnerships disappeared overnight.

As sports have started to return, so has some of the traditional value. However, the one area that continued to provide value throughout the global pandemic has been social and digital media, where sports organizations and athletes have been able to showcase their partner brands' stories for the fans even when the fans aren't in the arenas.

In this webinar, Scott Tilton, CEO and co-founder at Hookit, will walk you through the impact that the pandemic has had on sports marketing with a focus on social promotion. We'll compare trends from the start of the pandemic to see the immediate impact as well as how the recovery is going for sponsorship value.