How to Use Attention Metrics to Prepare for the Decline of Cookies and IDFA | Webinar Rewinds | Event Video | All MKC Content | ANA

How to Use Attention Metrics to Prepare for the Decline of Cookies and IDFA

In this webinar, Marc Guldimann, CEO and co-founder of Adelaide, outlined the tactics for using attention metrics to build predictive models of media impact.