How to Use Attention Metrics to Prepare for the Decline of Cookies and IDFA

Identity, which serves as the backbone of advertising impact measurement, is rapidly declining. In this webinar, Marc Guldimann, CEO & co-founder of Adelaide, will outline the tactics for using attention metrics to build predictive models of media impact. By measuring the quality of media, advertisers become less reliant on multi-touch attribution and other identity-based methods of estimating impact.

when

Start: Tuesday, September 29, 2020 at 1:00pm

End: Tuesday, September 29, 2020 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Webinar Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember N/A


Speaker(s)

Marc Guldimann
Founder & CEO
Adelaide