Design, Engage, Reinvent: How Marketers Can Thrive in a Rapidly Changing World | Webinar Rewinds | Event Video | All MKC Content | ANA

Design, Engage, Reinvent: How Marketers Can Thrive in a Rapidly Changing World

Randi Stipes, CMO, IBM Watson Media and Weather, and Nancy Kramer, Chief Evangelist, IBM iX, discussed how marketers need to rethink our discipline and the technologies, solutions, and techniques that can provide brands with a substantial advantage to succeed.