How To Build An Attribution Model For TV Advertising In 2020 | Webinar Rewinds | Event Video | All MKC Content | ANA

How To Build An Attribution Model For TV Advertising In 2020

Third-party cookies are used by advertisers and analytics firms to track users as they visit different sites across the web. This webinar shared best practices on what brands can do to take more control from their audience data and provide better personalization offerings that are consumer-first and privacy-first.