How To Build An Attribution Model For TV Advertising In 2020

Attributing the results of linear TV advertising is very different than digital advertising, but it’s quite possible to measure the impact TV campaigns have on consumer behavior and what can be done to improve a campaign’s effectiveness. In this webinar, Simulmedia will present a step-by-step guide for how to create one’s very own TV attribution model.

In this webinar, you'll learn:

  • How TV advertising can give practitioners valuable insights into their audiences and the impact that their TV campaigns have on consumer behavior.
  • The ideal framework for thinking about TV attribution.
  • How to make sure users can trust the data, including pixel placement and ratings accuracy, that feed the model.

when

Start: Thursday, April 30, 2020 at 1:00pm

End: Thursday, April 30, 2020 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Webinar Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual $0 Nonmember N/A


Speaker(s)

Matt Collins
SVP, Marketing
Simulmedia