Monetizing Content: Brands as Producers


Executive Summary

Mondelez International’s marketing and legal teams partnered to successfully monetize a high-risk skydiving event.

Source

"Monetizing Content: Brands as Producers." Mary A. Carragher, Chief Counsel of Global Marketing and Media at Mondelēz International, Inc.; Doug Wood, Partner at Reed Smith LLP. ANA Advertising Law and Public Policy Conference, 3/16/18.

You must be logged in to submit a comment.