Heading out Again: A Brand’s Guide to Engaging and Activating Consumers in the New Normal
In this video, Sarah O’Grady from Valassis, a marketing technology firm, explained how brands can reconnect with consumers based on research from parent company Vericast’s 2021 Consumer Intel Report. In this video, Sarah O’Grady with Valassis discussed new, survey-based research from Vericast’s 2021 Consumer Intel Report. She provided a glimpse into the anxiety, resilience, and hope built up over the last year and how it reflects the cautious optimism that most people have about the future.
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