CPG Goes to DTC: Learning the New Brand/Performance Tango | Conference Session Videos | Event Video | All MKC Content | ANA

CPG Goes to DTC: Learning the New Brand/Performance Tango

In this video, Vivian Chang with Clorox DTC explored how the interplay of national ad spend, shopper marketing, and DTC advertising can both build the brand and drive measurable performance by leveraging tests that spans product merchandising, channels, and site experience.