2021 ANA Experiential, Content & Commerce Marketing Virtual Conference

The 1st in a year-long series of 3 virtual and in-person events that cover the most important brand activation disciplines, as well as the critically important area of Creativity & Innovation – the search, identification and leveraging of The Big Idea in Brand Activation Marketing to drive brand growth.

The 2021 ANA Brand Activation Conference Series
Experiential, Content & Commerce Marketing
Virtual Conference (April)
Influencer Marketing
Virtual Conference (May)
Brand Activation & Creativity
Conference (August)

This virtual conference celebrates the brands that have best integrated experiential, content and commerce marketing strategies and executions to drive growth, especially as all 3 areas have morphed and expanded in scope since the pandemic.

Conference Co-Chairs:
Dee Hall
Executive General Manager
Advantage Solutions

Bruce Kalfus
Sr. Director, ESPN Sports Marketing
ESPN

David Saalfrank
President
Eventive Marketing

Amy Spiridakis
Vice President, Marketing
Target

when

Start: Tuesday, April 20, 2021 at 11:00am

End: Wednesday, April 21, 2021 at 4:00pm

WHERE

Virtual Event (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Virtual Client-Side Tier $99 Platinum Tier $99 Gold Tier $199 Silver Tier $299 Individual $399 Nonmember $399

Should you have issues when registering, please reach out to registration@ana.net.



Agenda

Confirmed Speakers:

Lubomira Rochet
Global Chief Digital Officer
L'Oreal

Vivian Chang
Vice President, Growth
Clorox DTC

Kelly Ruoff
Chief Brand Officer
Root Inc.

Mandy Rassi
VP of Marketing
The Kroger Company

Greg Guidotti
General Manager, Sugar Portfolio
Ferrara Candy Company

Julie Morris
Sr. Vice President, Global Media & Business Development
NBA

More to come!
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Confirmed Sessions:

CREATING BUSINESS & SOCIAL IMPACT DURING A PANDEMIC
We all know that 2020 was a year like no other. As a driver of the national - and global - economy, we quickly recognized that our ability to respond and pivot could have a far-reaching impact on economic recovery. As a brand that has been purpose-driven since its inception, Visa believes now more than ever that economies that include everyone everywhere, uplift everyone everywhere. For Visa, this means 'inclusion' must sit at the center of everything to do. We do this by asking ourselves: "how can we leverage the Visa Brand to best support consumers, clients and local communities?" We do this by reimagining every touchpoint with our customers - including sponsorship, events and social media engagement. And, we do this by creating tailored-to-the-moment customer experiences in support of the recovery, especially in underserved segments of our communities. Mary Ann Reilly, SVP and Head of North America Marketing at Visa, will share how the organization has used the power of its Brand and its Commerce network to create impact – today and for the future.

Mary Ann Reilly
SVP and Head of North America Marketing
Visa
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THE PURPOSE LEVEL UP: HOW BRANDS WIN WITH GEN Z
Comprising 40% of global consumers with an estimated spending power of $150 billion in the US alone, Gen Z is an audience that cannot be overlooked. The generation coming of age today has arguably been hit the hardest by the pandemic. From job loss to stress and other mental health issues, this past year has been a heavy burden on a generation already experiencing climate crisis, social inequality, school shootings, and so much more. Young people continue to lead the way in demanding a better world and working to make it happen. Consequently, the stakes for brands and organizations to get it right are higher than ever.

In this session, join DoSomething.org’s Mary Noel as she breaks down what you need to know about Gen Z (with a focus on ages 13-24). How do they expect brands to communicate? How should brands activate to engage this audience? As the largest organization for young people and social change, DoSomething leverages the power of over 25 years and has built a deep understanding of young people. Their proprietary behavioral database of over 5M members help bold brands and organizations live their purpose. Mary will dive into critical lessons from the pandemic, as well as new research that drives key takeaways your brand can put into action today.

Mary Noel
Director of Business Development
DoSomething Strategic/DoSomething.org
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TIME TO GET PERSONAL WITH PURPOSE.
Consumers are using the power of their wallets to demand more from the brands they shop. Organizations that don't have purpose as part of their DNA are working to develop frameworks that are authentic to their brand. Those that do are discovering new ways to create measurable change. But when everyone is trying to get into the conversation, what can brands do to show up and stand out in meaningful ways? S'well Founder and Executive Chairwoman Sarah Kauss shares how S'well has been communicating purpose for more than a decade and how making sustainability personal through content and experiential partnerships can drive impactful change.

Sarah Kauss
Founder and Chairwoman
S'well


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' You may transfer your registration to a colleague at no additional cost. To do so, please email registration@ana.net.