Hitting a High Note: How Berklee Online Used Behavioral Science Secrets | Conference Session Videos | Event Video | All MKC Content | ANA

Hitting a High Note: How Berklee Online Used Behavioral Science Secrets

In this video, find out how Berklee Online increased the effectiveness of its acquisition strategy by tapping into the secrets of behavioral science, using what social scientists have found about the automatic ways people make decisions to increase open, read, and click-through rates.