Jack in the Box — From Noobs to Pros: How to Ingratiate Your Brand with Gamers | Conference Session Videos | Event Video | All MKC Content | ANA

Jack in the Box — From Noobs to Pros: How to Ingratiate Your Brand with Gamers

In this video, Sheena Dougher, director of marketing communications at Jack in the Box, discussed the challenges of integrating a brand with esports.