2019 Digital & Social Media Conference Presented by Meredith

The digital and social media landscape continues to change at an unprecedented pace. What’s cutting-edge today may be passé tomorrow.  The 10th annual ANA Digital & Social Media Conference will feature top CMOs and key leaders who will cover important topics such as AI, influencer marketing, voice, social media, chatbots, content marketing, measurement, and more!  The ANA Digital & Social Media Conference has become the annual “go to” event to discuss industry issues and to network and reconnect with friends!

Post-conference perspectives from attendees at previous conferences include:

  • “A diverse array of speakers and presentations shined lights on many facets of digital marketing. Plus, networking across industries is invaluable.”
  • “I really enjoyed the vast majority of the conference. The presenters shared creative and innovative approaches to social marketing. The facilities were excellent and food top notch.”
  • “Overall, it was a great learning experience and hearing from some very knowledgeable leaders in our field was insightful. I really felt that I learned a lot.”

Join the conversation at #ANADigital

 

Host:
Michael Kelly
Senior Influencer Program and Social Media Manager
Poly
ANA Digital & Social Media Committee Chair, West Coast Chapter


  Receive the most discounted rate by purchasing a corporate package for multiple attendees!

ANA Client-Side Marketer and Platinum Tier members:

  • $1,999 for up to two members from the same company (attendees must be register after corporate package is purchased)

Marketing Solutions Provider Gold Tier members:

  • $2,299 for up to two members from the same company (attendees must register after corporate package is purchased)

Please note that no refunds of any kind are available for corporate packages and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate.

when

Start: Wednesday, July 24, 2019 at 3:00pm

End: Friday, July 26, 2019 at 5:00pm

WHERE

Hilton San Diego Bayfront
One Park Blvd.
San Diego, CA 92101

The ANA has negotiated a special room rate of $299/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Wednesday, July 3, 2019, after which prevailing rates apply.

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Conference Registration $1,199 $1,199 $1,299 $1,399 $1,499 $1,499

ANA Client-Side Marketer and Platinum Tier members may take advantage of special corporate pricing of $1,999 & Marketing Solutions Provider Gold Tier members may take advantage of special corporate pricing of $2,299 to purchase a corporate package for up to two members from the same company. Please note that no refunds of any kind are available for corporate packages, and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate. Please visit our website at http://www.ana.net/members/associatelist to see if your company is a Marketing Solutions Provider member and here at http://www.ana.net/members/list to see if your company is an ANA member.

For issues processing your registration or other frequently asked questions, please refer to this page.

Attendee lists are not provided ahead of the conference. You will receive a hard copy when you check in on-site, and it will also be made available on the ANA Events app once the conference has begun.



Agenda

Confirmed Sessions:

TARGET:  INNOVATION DRIVEN BY THE BASICS
Discover how foundational strengths in data quality, measurement and brand safety have empowered Target to innovate and break new ground through its partnerships with television and digital powerhouses.

Kristi Argyilan (@kristiargyilan)
Senior Vice President Marketing
Target
_______________________________________________________________________________________

DOMINO’S:  FROM BAD PIZZA TO MACHINE LEARNING
Talk about a turnaround! From coming outright and saying their product needed to improve, to now being the biggest pizza chain in the world, the evolution of Domino’s has been nothing short of remarkable. At its core, technology has been there along the way. Initially viewed as a communication vehicle to tell the story, technology at Domino’s now IS the story. In this session, discover the evolution of the Domino’s brand and how technology innovation has played a role. You will also hear about Domino’s newest campaign centered around an AI feature which allows users to use their phone’s camera to scan for and identify pizza.

Christopher Thomas-Moore
Vice President, Digital Marketing & Global eCommerce
Domino’s
_______________________________________________________________________________________

AMERICAN EXPRESS:  LEVERAGING DATA TO INFORM INFLUENCER MARKETING
Brands invest in influencer marketing to drive tangible business results and raise brand awareness. As the industry evolves, marketers must innovate to break through the clutter in order to reach their consumer and drive results. Walter Frye, Vice President of Global Brand Content & Engagement, American Express, leads the brand's global influencer team taking an approach that pairs cultural relevance and data to build relationships through key creators, influencers and tastemakers. In this session, Walter will share American Express’ approach to influencer marketing, across the spectrum from micro-influencer to celebrity, to show how these partnerships illustrate the brand’s “Powerful Backing” platform and forge deeper relationships with customers.

Walter Frye
Vice President of Global Brand Content & Engagement
American Express
_______________________________________________________________________________________

REMAINING RELEVANT IN TRANSFORMATIVE TIMES
In a people networked and data driven world how do companies, brands and people remain relevant and thrive? With learnings from 37 years re-inventing companies and clients and himself, Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe, will show the way forward.

Rishad Tobaccowala (@rishad)
Chief Growth Officer
Publicis Groupe
_______________________________________________________________________________________

HOW AI IS TRANSFORMING ADVERTISING AND WHAT YOU SHOULD DO ABOUT IT
Advertising has become highly complex and a range of AI-fueled ad solutions have emerged to help, without marketers knowing it and with positive and negative consequences to ad performance and consumer experience. This talk will help B2C marketers cut through the hype of AI’s role and value in advertising, and give them practical advice on how to make the most of the solutions available today while preparing for an increasingly AI-driven advertising future tomorrow.

Joanna O’Connell (@joannaoconnell)

Vice President, Principal Analyst
Forrester
_______________________________________________________________________________________

PAVING THE PATH TO DIGITAL IN-HOUSING SUCCESS
The decision to bring digital media in-house should not be taken lightly, nor is a 100% in-house model right for every organization. Marketers who jump in without building a thorough business case for change are likely to struggle; a smooth transition requires planning, prioritization, and patience. In this session, Bayer will break down the organizational choices that, when examined preemptively and thoughtfully, will pave the path to in-housing success. We’ll consider how to decide what to bring in-house, cost calculations, managing expectations, partner selection, hybrid resourcing models, and more.

Joshua Palau
Vice President, Media Strategy and Platforms
Bayer
_______________________________________________________________________________________

FROM ALLIGATOR TO ZEBRA: DIGITAL STORYTELLING AT THE SAN DIEGO ZOO
For more than a century, people have flocked to the San Diego Zoo to discover animals. The Zoo connects people with wildlife to inspire a passion for nature.  In this session, learn how the Zoo has perfected the art of digital storytelling and engagement across digital and social media channels which propel the Zoo’s message, engage with audiences, and foster genuine social conversations. You’ll hear how San Diego Zoo Global crafts and shares meaningful stories and recently launched the San Diego Zoo Kids broadcast channel, which brings information about the importance of wildlife conservation to children’s hospitals and recovery centers around the world.

Debra Erikson
Director, Marketing
San Diego Zoo Global
_______________________________________________________________________________________

Confirmed Speakers:

Jaclyn Cardin
Director, Interactive Marketing
Organic Valley

Gregory Gittrich
Chief Commercial Officer
SoulCycle Inc.

Beverly Jackson
Vice President, Social Portfolio Strategy
MGM Resorts International

Additional Sessions to be Announced!


Cancellation Policy and Notes

Individual conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. 

  • A full refund will be granted, if written request for cancellation is received by email 60 or more calendar days before the conference start date.
  • A 50% refund will be granted if written request for cancellation is received by email between 59-45 calendar days before the conference start date.
  • No refund will be granted if written request for cancellation is received by email 44 or less calendar days before the conference start date.
  • No refund will be granted for 'no shows.'
  • Corporate packages are not eligible for cancellation or refunds.
  • Unused registrations/applications have no monetary value and cannot be credited to future years or events.
  • ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
  • A $125 processing fee will be assessed to change the name on a registration.
  • Hotel room cancellations and changes must be made directly with the hotel. 

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.