What You (Really) Need to Know About B2B Intent Data
November 18, 2020
Gartner says that “By the end of 2022, more than 70% of B2B marketers will use third-party intent data to target prospects and engage with groups of buyers in selected accounts.” Is intent data a buzzword or a foundational shift in B2B sales and marketing? Or both? Learn more in this video.
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