Digital Transformation Day Conference

William Zengel

Senior Vice President, Business Marketing Practice ANA

DOUBLING DOWN ON DIGITAL

With more audiences/buyers researching and transacting online due to COVID-19 quarantines, it’s no surprise that digital advertising spend is rising dramatically. Why and how are leading brands investing in digital channels during the downturn? And what advantages does a digitally-centric approach unlock?

Join Ted Kohnen, the CEO of ANA’s B2B Agency of the Year, Retina, and Dean Nicolls, Vice President of Global Marketing at AI-identification innovator Jumio, as they share experiences and insights about staying the paid digital media course in uncertain times. Hear firsthand how Jumio has increased its investment in digital advertising in the downturn, dramatically increasing brand awareness and demand, helping power the company’s most successful sales quarter ever – and positioning the company to slingshot ahead into 2021.

Dean Nicolls

VP, Global Marketing jumio.com

THE THREE MINUTE RULE: SAY LESS TO GET MORE FROM ANY PITCH OR PRESENTATION YOU MAKE

Rare opportunity to meet and hear Hollywood producer Brant Pinvidic live. Brant’s sold more than 300 television shows and movies, run a TV Network, and led the production company that created smash hits like The Biggest Loser and Bar Rescue.

Now Brant proves that you can improve any presentation, in any situation and shows you how to do it step by step.

Want to deliver a presentation that grabs your audience - whether your boss, the C suite, or your internal partners ever shrinking attention span? Pinvidic shows you how. ANA will donate copies of Pinvidic’s book: The Three Minute Rule to the first ten registrants for this session.

Brant Pinvidic

Author The Three Minute Rule

LET BRAND BE YOUR GUIDE IN THE MOVE TO DIGITAL

Some companies that were fast digital movers made a mistake: they lost sight of the role of their brand. Those same companies are now investing time and resources to correct for it. Marketers in this session will learn simple steps to avoid repeating that mistake and letting brand be their guide on the path to successful digital transformation.

Sara Hocking

Brand Experience Associate Director Grant Thornton

WHAT YOU (REALLY) NEED TO KNOW ABOUT B2B INTENT DATA

Gartner says that “By the end of 2022, more than 70% of B2B marketers will use third-party Intent data to target prospects and engage with groups of buyers in selected accounts.”

But how? And why?  Is Intent Data a buzzword or a foundational shift in B2B sales and marketing?  Or both. 

Recounting his own journey through the adoption of intent data will be Paul Logue, SVP and Global Head of Insights for SAP in conversation with Marc Johnson, CMO and GM of Bombora.  

In this session, you will learn:

• What is driving the adoption of intent data
• What are the types of intent data and the pros and cons of each
• The expected outcomes when applying intent data to sales and marketing use cases.

Marc Johnson

Chief Marketing Officer Bombora

IS B2B FAILING AT DIGITAL TRANSFORMATION?

B2B International researchers will present fresh insights and analysis from a survey of over 500 U.S. business decision-makers to paint a picture of the current state of Digital Transformation in the B2B arena. While the data indicates that most B2B organizations are currently behind the curve on Digital Transformation, it also reveals a segment of exceptional firms that are bucking this trend and forging ahead with strategic roadmaps and investments to catalyze their digital capabilities and catapult their brands into market leadership positions. Learn what sets Digital Transformation leaders apart, as well as how the rest of the B2B industry may be able to harness both lessons learned and generational shifts to quickly catch up.  

Nik Werk

Vice President, North America B2B International A Merkle Company

ENGAGING AUDIENCES IN A VIRTUAL WORLD

Alan is a master of mentalism (Magic of the Mind). Alan uses comedy and Mental Magic to motivate and inspire people from all walks of life. He has worked with companies such as Pepsi, KFC, Kraft, Universal, Roche, Royal Caribbean, NBC, Telemundo, and Univision. Alan Chamo: Mind Hacker is a fast-paced, intimate, interactive experience where you’ll spend as much time laughing as you do scratching your head, wondering “How the heck did that just happen?”

Alan Chamo

Mentalist AlanChamo.com