Digital Transformation Day Conference

Digital transformations in B2B marketing have accelerated at a pace never seen before and have changed the face of businesses forever. In fact, eMarketer projects B2B marketing to increase its digital marketing spend by nearly 20% in 2021. From meeting customer expectations digitally and virtually to developing new data sets to elevate marketing operations, it’s clear that digital has won – but how do you know if you’ve optimized it fully? Intelligently? Gain unique unbiased insight from your fellow client-side marketer members of ANA and other industry leaders at this new event just ahead of the new year.

when

Start: Wednesday, November 18, 2020 at 11:00am

End: Wednesday, November 18, 2020 at 2:00pm

WHERE

Virtual Event (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Virtual Client-Side Tier $0 Platinum Tier $49 Gold Tier $99 Silver Tier $149 Individual $249 Nonmember $249

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

 


TIME EVENT DETAILS LOCATION
Wednesday, November 18, 2020
11:00am
- 11:05am
Welcome Remarks

William Zengel
Senior Vice President, Business Marketing Practice ANA
11:05am
- 11:35am

DOUBLING DOWN ON DIGITAL

With more audiences/buyers researching and transacting online due to COVID-19 quarantines, it’s no surprise that digital advertising spend is rising dramatically. Why and how are leading brands investing in digital channels during the downturn? And what advantages does a digitally-centric approach unlock?

Join Ted Kohnen, the CEO of ANA’s B2B Agency of the Year, Retina, and Dean Nicolls, Vice President of Global Marketing at AI-identification innovator Jumio, as they share experiences and insights about staying the paid digital media course in uncertain times. Hear firsthand how Jumio has increased its investment in digital advertising in the downturn, dramatically increasing brand awareness and demand, helping power the company’s most successful sales quarter ever – and positioning the company to slingshot ahead into 2021.

Dean Nicolls
VP, Global Marketing jumio.com
Ted Kohnen
CEO Retina Communications
11:35am
- 12:05pm

THE THREE MINUTE RULE: SAY LESS TO GET MORE FROM ANY PITCH OR PRESENTATION YOU MAKE

Rare opportunity to meet and hear Hollywood producer Brant Pinvidic live. Brant’s sold more than 300 television shows and movies, run a TV Network, and led the production company that created smash hits like The Biggest Loser and Bar Rescue.

Now Brant proves that you can improve any presentation, in any situation and shows you how to do it step by step.

Want to deliver a presentation that grabs your audience - whether your boss, the C suite, or your internal partners ever shrinking attention span? Pinvidic shows you how. ANA will donate copies of Pinvidic’s book: The Three Minute Rule to the first ten registrants for this session.

This session will NOT be available after. You must register, and attend in real time to take advantage of it.

Brant Pinvidic
Author The Three Minute Rule
12:05pm
- 12:35pm

WHAT YOU (REALLY) NEED TO KNOW ABOUT B2B INTENT DATA

Gartner says that “By the end of 2022, more than 70% of B2B marketers will use third-party Intent data to target prospects and engage with groups of buyers in selected accounts.”

But how? And why?  Is Intent Data a buzzword or a foundational shift in B2B sales and marketing?  Or both. 

Recounting his own journey through the adoption of intent data will be Paul Logue, SVP and Global Head of Insights for SAP in conversation with Marc Johnson, CMO and GM of Bombora.  

In this session, you will learn:

  • What is driving the adoption of intent data
  • What are the types of intent data and the pros and cons of each
  • The expected outcomes when applying intent data to sales and marketing use cases.

Marc Johnson
Chief Marketing Officer Bombora
Paul Logue
SVP and Global Head of Competitive Market Insights SAP
12:35pm
- 1:05pm

IS B2B FAILING AT DIGITAL TRANSFORMATION?

B2B International researchers will present fresh insights and analysis from a survey of over 500 U.S. business decision-makers to paint a picture of the current state of Digital Transformation in the B2B arena. While the data indicates that most B2B organizations are currently behind the curve on Digital Transformation, it also reveals a segment of exceptional firms that are bucking this trend and forging ahead with strategic roadmaps and investments to catalyze their digital capabilities and catapult their brands into market leadership positions. Learn what sets Digital Transformation leaders apart, as well as how the rest of the B2B industry may be able to harness both lessons learned and generational shifts to quickly catch up.  

Nik Werk
Vice President, North America B2B International A Merkle Company
Taylor Wray
Research Manager, North America B2B International A Merkle Company

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.