The Objectivity Trap: On The Biases and Misconceptions That Cause Us All To Undervalue B2B Marketing

September 16, 2020

Rory Sutherland, Vice Chairman of Ogilvy and co-creator of the Ogilvy Consulting behavioral science practice, in collaboration with think tank The B2B Institute, are proud to discuss this new research paper challenging the status quo of a purely rational approach to B2B marketing.