Responding to Today’s B2B Buying Realities presented by LinkedIn

There’s no denying that customer behavior has changed in this new reality. Economic, societal, and even psychological pressures are affecting decision making. For B2B marketers, this has meant finding new ways to understand their customers’ changing needs, leading to an evaluation of the customer buying journey including integrated communications or channel marketing, and more. Join us and learn how to expand the utility and value of your products while building trust and relationships with your clients and potential buyers.

when

Start: Wednesday, September 16, 2020 at 11:00am

End: Wednesday, September 16, 2020 at 2:00pm

WHERE

Virtual Event (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Virtual Client-Side Tier $0 Platinum Tier $49 Gold Tier $99 Silver Tier $149 Individual $249 Nonmember $249

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

TIME EVENT DETAILS LOCATION
Wednesday, September 16, 2020
11:00am
- 11:15am
Opening Remarks

Sonia David
Senior Director ANA Business Marketing Practice
11:15am
- 11:55am

THE OBJECTIVITY TRAP: ON THE BIASES AND MISCONCEPTIONS THAT CAUSE US ALL TO UNDERVALUE B2B MARKETING

Rory Sutherland, Vice Chairman of Ogilvy and co-creator of the Ogilvy Consulting behavioral science practice, in collaboration with think tank The B2B Institute, are proud to discuss this new research paper challenging the status quo of a purely rational approach to B2B marketing.

B2B Marketers can use behavioral science to provide a new, more nuanced framework for understanding behavior, elevating the value that creative and experimental marketing mindsets can have on solving problems and unlocking opportunity.

Rory will be interviewed by Callie Schweitzer, Senior News Editor, Marketing at LinkedIn News.

Rory Sutherland
Vice Chairman Ogilvy
Callie Schweitzer
Senior News Editor, Marketing LinkedIn News
11:55am
- 12:35pm

INTEGRATED MARKETING COMMUNICATIONS: TRANSFORMATIONS AND CONNECTIONS

The new realities of 2020 has changed the context of IMC initiatives and goals. It’s less a series of connected communications and more about a connected customer experience and making sure your messages inter-relate.

Tom Stein
Chairman and Chief Client Officer Stein IAS
12:35pm
- 1:15pm

SESSION TBD

1:15pm
- 1:55pm

SESSION TBD

1:55pm
- 2:00pm
Closing Remarks

2:00pm Meeting Adjourned


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.