A Dynamic Segmentation of Female Consumers During the Coronavirus Pandemic with Implications for Marketers | Webinar Rewinds | Event Video | All MKC Content | ANA

A Dynamic Segmentation of Female Consumers During the Coronavirus Pandemic with Implications for Marketers

Since March 2020, Meredith has conducted extensive research to understand how American women have been affected by the coronavirus pandemic. In this webinar, Meredith shared findings and implications for how marketers should conceptualize their target audiences and best engage with them.