A Dynamic Segmentation of Female Consumers During the Coronavirus Pandemic with Implications for Marketers

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Since March 2020, Meredith has conducted extensive research to understand how American women have been impacted by the coronavirus pandemic. Using innovative methodological techniques, a dynamic segmentation has been developed that identifies how the perceptions, attitudes, needs, and psychological well-being of seven female consumer segments have changed as the pandemic evolves.

In this webinar, Meredith will share novel findings and implications for how marketers should conceptualize their target audiences and best engage with them in food, home, beauty, travel and other advertising categories.

Note: This session will be pre-recorded

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when

Start: Thursday, September 2, 2021 at 1:00pm

End: Thursday, September 2, 2021 at 2:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Speaker(s):

Britta Cleveland
SVP, Research Solutions
Meredith

Joel Kaji
Executive Director
Meredith Research Solutions

Dr. Joshua Ackerman
Associate Professor of Psychology
University of Michigan