Understanding and Navigating the New Identifier Solution Landscape as Technology and Policy Requirements Change | Webinar Rewinds | Event Video | All MKC Content | ANA

Understanding and Navigating the New Identifier Solution Landscape as Technology and Policy Requirements Change

In this webinar, the DAA's Lou Mastria provided an update on how the leading self-regulatory program for responsible data collection in advertising is adapting to governance changes and discussed the evolution of the new identifier solution landscape incorporating addressability.