From Operations to Strategy: Elevating Marketing Ops as a C‑Suite Partner

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Jennifer Greenwood, Vice President of Marketing Operations at HUB International, shares how she transformed marketing operations into a strategic partner to the CMO and senior leadership. In this session, she outlines her approach to strategic planning and business impact, building trust through transparent reporting and goal alignment, and managing budgets in ways that directly support enterprise priorities. Attendees will gain practical insights into how operational excellence, data-driven frameworks, and disciplined governance can elevate marketing operations from execution to influence.

What You Will Learn

How to reposition Marketing Operations from a tactical support function into a trusted strategic advisor to the C-suite
Practical frameworks for aligning goals, data, and reporting to clearly demonstrate business impact and earn executive confidence
Proven approaches to budget governance and planning that tie marketing investments directly to enterprise priorities