Coverage of the 2025 ANA Masters of Marketing

Below are some of the rich insights and recommendations from the industry leaders who presented at ANA's 2025 Masters of Marketing Conference.

Discover key takeaways from the 2025 ANA Masters of Marketing Conference — from AI-driven transformation and brand fundamentals to creativity, trust, and cultural relevance. Learn how top CMOs and brand leaders are driving growth and staying relevant in a fast-changing landscape.

Kyall Mai from Esquire Bank shared a blueprint for transforming marketing leadership to thrive in the AI era through mindset shifts, organizational reinvention, and hyper-personalization.

United Airlines shared how it reinvented its marketing playbook to deliver cultural relevance, speed, and authenticity while operating within the constraints of a highly regulated industry.

GM shared how it underwent a sweeping transformation built on design and technology. Resilience, innovation, and consumer-centricity sparked a rebirth, making marketing a powerful accelerant for growth across every brand.

The Palmer Group explored how AI is no longer a tool — it’s a leadership test. Marketers must govern AI strategically, embracing agentic systems and reasoning engines to stay competitive in a synthetic, autonomous world.

WPP Media’s Brian Lesser outlined how the future of brand value creation lies at the intersection of ubiquitous media and transformative AI, urging marketers to move from tactical campaigns to strategic worldbuilding for intelligent, measurable growth.

Speed to insight was a challenge that Newell Brands cost-effectively addressed with generative AI.

A strategic shift to food culture is driving growth at PepsiCo.

During a session at the 2025 ANA Masters of Marketing Conference, MilkPEP discussed its steps to create an audience-first marketing strategy.

Building emotional connections with under 40s is expanding the premium wine market.

Brand building is like pointillism, painted one dot at a time through consistent interactions with consumers.

In this video, Kyall Mai from Esquire Bank shared a blueprint for transforming marketing leadership to thrive in the AI era through mindset shifts, organizational reinvention, and hyper-personalization.

Moving fast and staying relevant are at the heart of United Airlines’ brand marketing.

A challenger brand mindset has been key in making dairy milk relevant to a new generation.

The recipe for reinvention in the “never normal” is to anticipate, adapt, and be resilient.

Todd Kaplan, CMO of North America at Kraft Heinz, shared why brand building has never been more critical and how to do it right in today’s cluttered, data-driven landscape at the 2025 ANA Masters of Marketing Conference.

Agentic governance is an imperative for marketers as AI proliferates.

During a session at the 2025 ANA Masters of Marketing Conference, Adobe shared ways to inspire creativity and innovation.

At the 2025 ANA Masters of Marketing Conference, Red Lobster CMO Nichole Robillard and BarkleyOKRP CEO Katy Hornaday pulled back the curtain on the bold, inside-out transformation fueling one of the most closely watched comebacks in the restaurant industry. From operational overhauls and menu innovation to cultural repositioning and creative campaigns, they shared what it takes to restore trust, reignite guest love, and rebuild a brand in real time.