Coverage of the 2025 ANA Masters of Marketing

The opening keynote at the 2025 ANA Masters of Marketing Conference given by Peter Hinssen, global innovation, technology and leadership expert, offered a high-level, inspiring talk about artificial intelligence (AI).

During a session at the 2025 ANA Masters of Marketing conference, Marc Pritchard, chief brand officer at P&G, shared five tips to build long-lasting brands.

Context, relevance, and resonance are key ingredients in Qualcomm’s recipe for building brand value.

During a session at the 2025 ANA Masters of Marketing Conference, Qualcomm discussed its formula for creating brand value.

During an October 24 session held at the ANA’s 2025 Masters of Marketing Conference, Mercado Libre CMO and EVP Sean Summers illustrated some examples of taking big swings as a marketer, which he drew from his own experience as CMO at the Latin American e-commerce company Mercado Libre.

During an October 24 session held at the ANA’s 2025 Masters of Marketing Conference, attendees learned from CMO and EVP Tim Ellis how the NFL is growing its fanbase by showcasing its players’ personal identities and values and by casting the net of its outreach beyond its traditional limits.

In this video, WPP Media’s Brian Lesser outlined how the future of brand value creation lies at the intersection of ubiquitous media and transformative AI, urging marketers to move from tactical campaigns to strategic worldbuilding for intelligent, measurable growth.

In this video, get a three-minute overview of the 2025 ANA Masters of Marketing Conference.

Cross Media Measurement has been identified as the #1 priority for CMO’s and Chief Media and Measurement Officers given the high pressures on Media ROI. Bill Tucker, CEO of Aquila, provided an overview of Aquila's unique solution, progress, and how to get involved to shape and participate in this industry defining effort.

Hernán Tantardini, CMO at PepsiCo Foods, U.S., explained how the company’s marketing draws inspiration from consumers’ yearning for harmonious food pairings, wholesome ingredient sourcing, spicy flavors, and food truck fare.

Newell Brands is using AI to transform how it gathers insights, creates content, and drives innovation — accelerating speed to understanding, improving creative production, and enabling smarter, faster decisions across the enterprise.

To build enduring brand trust and growth, know your consumer and brand better than anyone else.

In the age of AI, CMOs need to step up to become the lead architects of marketing system transformation.

General Motors created an engine of growth by transforming its marketing infrastructure.

General Motors created an engine of growth by transforming its marketing infrastructure.

From dismantling outdated attribution models to redefining creative workflows, Shelly Palmer offers sharp, actionable insights on how to stay competitive, build future-ready teams, and embrace speed as a strategic advantage.

Lara Balazs, CMO and EVP of global marketing at Adobe, discusses balancing short-term performance with long-term brand-building, the transformative effect of generative AI on creativity, and why brand authenticity matters more than ever in an AI-driven world.

Tim Ellis, CMO at NFL, highlighted the league’s multifaceted approach to engaging fans, including the brand’s human approach to leveraging technology.

Norm de Greve, SVP and CMO at General Motors, says marketing must shift from static campaigns to adaptive systems powered by artificial intelligence, data, and creativity.