Coverage of the ANA Masters of Marketing Conference

A key objective of brand media strategies should be to elevate the consumer experience.

In this video, learn why it’s crucial to gain clarity from an organizational perspective to successfully leverage advertising as a service to an external audience.

As technologies like AR, VR, NFTs, and blockchain gain more traction, so does the notion of the "metaverse" as a potential successor of the internet. In this video, learn why gaming represents brands’ best opportunity to test how they will represent themselves in a future metaverse state.

Bringing purpose to life requires consistent commitment, the right partnerships, and full transparency.

In this video, chief marketing and communications officer of Mastercard, Raja Rajamannar, unveiled new rules and thinking about brand purpose and how it can drive marketing leadership, business growth, and customer satisfaction for the future.

In this video, YouTube shared lessons learned while striving to promote diversity.

YouTube shared lessons learned while striving to promote diversity.

In this session, Greg Revelle shared how Kohl's transformed its marketing with a hyper-focus on personalization and loyalty.

Kohl’s marketing shift during the pandemic has centered around the casualization of America.

In this video, Greg Revelle shared how Kohl's transformed its marketing with a hyper-focus on personalization and loyalty.

Members of SeeHer shared examples of their work in support of positive portrayals of women and girls in advertising and the media.

In this video, members of SeeHer shared examples of their work in support of positive portrayals of women and girls in advertising and the media.

Frito-Lay SVP and CMO Rachel Ferdinando discussed the responsibility that brands have to help drive issues on the minds of consumers, and how Frito-Lay has leveraged the power of joy to be a catalyst for change.

For Frito-Lay, brand purpose is a behavior that produces magic, joy, and smiles.

In this video, Frito-Lay SVP and CMO Rachel Ferdinando discussed the responsibility that brands have to help drive issues on the minds of consumers, and how Frito-Lay has leveraged the power of joy to be a catalyst for change.

In this video, learn about the data-informed programming and delivery of VIZIO Features, how to go direct-to-device with VIZIO Ads, VIZIO's suite of advanced advertising products, and more.

Facebook’s Michelle Klein shared a roadmap for marketing leaders to drive ROI success today and create a blueprint for effective societal change tomorrow.

In this video, watch as the ANA presents Rising Marketing Star Awards to four of the best and brightest young marketers from member companies.

Johnson & Johnson described steps it has taken to advance the cause of diversity both inside and outside of its organization.

To close the DEI gaps in their organizations, marketers have to provide the fertile soil for meaningful change.