Coverage of the ANA Masters of Marketing Conference

In this video, Johnson & Johnson described steps it has taken to advance the cause of diversity both inside and outside of its organization.

In this video, learn about the latest announcements on Pinterest shopping and how it fits into building a more inspired internet, together.

In this video, Morgan Flatley, SVP and chief marketing and digital customer experience officer at McDonald’s, shared how her brand came to the realization that it had lost its connection with its most passionate fans and outlined some of the tactics and strategies the brand used to rekindle this relationship.

Morgan Flatley, SVP and chief marketing and digital customer experience officer at McDonald’s, shared how her brand came to the realization that it had lost its connection with its most passionate fans and outlined some of the tactics and strategies the brand used to rekindle this relationship.

P&G shared its roadmap and discussed the importance of creating systemwide solutions that simultaneously drive growth and do good.

Citizenship as a force for good and a force for growth needs to be built into brand strategy, not bolted on.

In this video, P&G shared its roadmap and discussed the importance of creating systemwide solutions that simultaneously drive growth and do good.

Representatives from TikTok shared how their platform has turned into a powerful force for influencing consumer buying behavior.

In this video, representatives from TikTok shared how their platform has turned into a powerful force for influencing consumer buying behavior.

Accenture Interactive shared data indicating what proportions of marketers are thriving, striving, or just surviving — and offered tips for joining the thrivers.

In this video, Accenture Interactive shared data indicating what proportions of marketers are thriving, striving, or just surviving — and offered tips for joining the thrivers.

Unilever offered examples from its own portfolio of brands that uphold a higher purpose and that evoke that critical element of positivity.

In this video, Unilever offered examples from its own portfolio of brands that uphold a higher purpose and that evoke that critical element of positivity.

In this session, the NFL shared how it’s answering the call to do good, with help from its community partners, enabling the brand to be even more influential and drive positive impact.

Obsessing about knowing your customers is a prerequisite for building cultural connections and brand love.

In this video, the NFL shared how it’s answering the call to do good, with help from its community partners, enabling the brand to be even more influential and drive positive impact.

Long-time partners The Clorox Company and Meredith Corporation took their relationship to a new level when Clorox began leveraging Meredith’s treasure trove of consumer data to identify and engage shoppers who had not yet had a relationship with the Clorox brand.

In this video, learn how long-time partners The Clorox Company and Meredith Corporation took their relationship to a new level when Clorox began leveraging Meredith’s treasure trove of consumer data to identify and engage shoppers who had not yet had a relationship with the Clorox brand.

In this session, learn more about an industry pledge from ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) focused on advancing diversity, equity, and inclusion through increased diversity of marketing teams, adequate multicultural budgets, investments in minority owned/targeted media, and more.

Advancing diversity, equity, and inclusion is a key priority and growth opportunity for the marketing industry.