Coverage of the ANA Multicultural & Inclusive Marketing Conference

In this session, Yahoo and Reset Digital discussed how supporting and prioritizing minority-owned and operated media and suppliers better connects consumers to the diverse content they want and fosters industry-wide growth for talent, suppliers, and media alike.

Nikki Darden has been a champion of hiring and mentoring diverse talent throughout her career. As Citi's brand lead for DEI strategy, she regularly coaches others to understand cultural norms in an organization, while maintaining one's own individualism, to drive maximum value.

DEI strategies require transparency to drive accountability.

Nikki Darden has been a champion of hiring and mentoring diverse talent throughout her career. In this video, learn how she regularly coaches others to understand cultural norms in an organization, while maintaining one’s own individualism, to drive maximum value.

Meeckel Beecker of Shutterstock explained that true representation requires more than simply including diverse figures in your content; it also demands portraying those figures in a way that doesn’t suggest that they represent monolithic communities.

P&G’s Marc Pritchard shared seven habits all marketers must develop if they want to drive multicultural market growth. He also shared case studies that exhibit how P&G’s brands have incorporated some of these habits into their own marketing to increase engagement and sales with multicultural consumers.

P&G’s Marc Pritchard shared seven habits all marketers must develop if they want to drive multicultural market growth. He also shared case studies that exhibit how P&G’s brands have incorporated some of these habits into their own marketing to increase engagement and sales with multicultural consumers.

In this video, P&G’s Marc Pritchard shared seven habits all marketers must develop if they want to drive multicultural market growth. He also shared case studies that exhibit how P&G’s brands have incorporated these habits into their own marketing to increase engagement and sales with multicultural consumers.

In this session, learn how Nadine Smith, Executive Director of Equality Florida, has led the charge against the state's “Don’t Say Gay” bill, fighting its enactment through a major civil rights lawsuit as well as a television and social media ad campaign highlighting the potential impacts in classrooms.

AIMM’s Lisette Arsuaga and Rondre Ashford shared results and key takeaways from the alliance’s 2022 edition of the Marketing/DEI Index report.

In this video, AIMM’s Lisette Arsuaga and Rondre Ashford shared results and key takeaways from the alliance’s 2022 edition of the Marketing/DEI Index report.

During a session at the ANA’s 2022 Multicultural Marketing and Diversity Conference, the NFL described how it is diversifying its fanbase through the broadening of its influencer network and through Hispanic engagement — work complemented with diversity-led CSR and purpose-driven marketing efforts.

The NFL is putting multicultural at its core by pivoting its marketing focus from performative to inclusive.

In this video, the NFL described how it is diversifying its fanbase through the broadening of its influencer network and through Hispanic engagement — work complemented with diversity-led CSR and purpose-driven marketing efforts.

In creating a stronger ecosystem for diverse-owned media, GM is shifting its focus from investment to impact.

General Motors' aspiration is to be the most inclusive company in the world. In this session, GM charted their journey over the past two years in the wake of social justice movements and public commitments to Black-owned and diverse-owned media.

Absolut Vodka, a Pernod Ricard brand, has long been committed to the LGBTQ+ community. In this session, learn about how they brought their 40 year+ allyship to a new level this year with Absolut.Land, a metaverse activation for Coachella.

Degree presented on their groundbreaking metaverse marathon, featuring the hip-hop artist, Fat Joe. Learn how Degree deodorant brand has leaned into its purpose to inspire confidence in everyone to move more through the Metathon activation, while also challenging what it means to be inclusive in the metaverse.

In this video, learn how Degree deodorant brand has leaned into its purpose to inspire confidence in everyone to move more through the Metathon metaverse marathon activation, while also challenging what it means to be inclusive in the metaverse.

In 2021, McDonald’s kicked off a first-of-its-kind gaming strategy aimed at connecting with Asian Gen Z. Learn how the QSR leader blended cultural expertise with marketing innovation to engage this digital-first audience like never before.