Coverage of the ANA Digital & Social Media Conference

In this video, hear from the ANA’s CEO Bob Liodice as he provided insights into navigating today's dynamic ecosystem. This session dove into key areas including the evolving landscape of creator, commerce, and social media marketing.

In this video, learn how California Pizza Kitchen reignited cultural relevance by embracing a viral mistake with humor, humility, and humanity.

In this video, learn how Democracy Clothing, a denim brand for women, shares its experience targeting the gen X demographic on social media.

In this video, learn how DUDE Wipes achieved seven-figure monthly sales on TikTok Shop by building a network of more than 14,000 unpaid affiliates, running more than 50 hours of weekly livestreams, and prioritizing authentic engagement over polished content.

In this video during a session at the 2025 ANA Digital and Social Media Conference, e.l.f. and its agency partner Movers+Shakers shared three tips for how to go viral.

In this video, Leah Reis-Dennis, head of podcasts at Audacy, and Kaelyn Moore, host of popular true crime podcast Heart Starts Pounding, gave a comprehensive overview of the audience engagement opportunity that exists for brands when partnering with podcasts, sharing data, best practices, and their own perspective on how to succeed.

Leah Reis-Dennis, head of podcasts at Audacy, and Kaelyn Moore, host of popular true crime podcast Heart Starts Pounding, gave a comprehensive overview of the audience engagement opportunity that exists for brands when partnering with podcasts, sharing data, best practices, and their own perspective on how to succeed.

Democracy Clothing, a denim brand for women, shares its experience targeting the gen X demographic on social media.

In this video, Jack in the Box shares its journey of assessing the viability of and ultimately adopting an in-house model for the creation of its social media content.

Jack in the Box shares its journey of assessing the viability of and ultimately adopting an in-house model for the creation of its social media content.

Honda, in partnership with multicultural agency Orci, shared how it reinvented its music platform, Honda Stage, to authentically connect with gen Z. Rather than interrupting audiences, the brand focused on amplifying emerging musical talent — resulting in measurable engagement gains and renewed cultural relevance.

During a session at the 2025 ANA Digital and Social Media Conference, New Balance and agency partner American Haiku discussed its latest “Grey Days” campaign.

In 2024, Jack in the Box took a bold step and transitioned their social media team in-house. And while cost savings were a factor, the true impact has been far greater. Learn how they saw 40% more assets produced — giving more content, more creativity, and more connection.

Tapping into fandom through social marketing is Dr Pepper’s core driver for winning the next generation.

DUDE Wipes is ringing up social commerce sales through open collaboration and livestreams.

Among the keys to going viral is being a bold disruptor who can nimbly swerve out of the expected lane.

A community-driven brand strategy was crucial to the successful launch of San Diego’s Major League Soccer team.

La-Z-Boy leveraged discomfort to create social media impact and cultural relevance with new generations.

To reignite its cultural relevance, California Pizza Kitchen embraced the weird in its social media strategy.

New Balance is growing brand equity through social media risk-taking and by respecting the intelligence of its audience.