Coverage of the ANA Digital & Social Media Conference
The ANA Digital & Social Media Conference brings together marketing leaders to examine how digital, social, and emerging technologies are reshaping culture, commerce, and brand growth. As artificial intelligence (AI) accelerates content creation and new models for engagement and conversion take hold, the conference focuses on helping marketers rethink how they earn attention, build trust, and drive measurable results.
This collection highlights key insights, strategies, and learnings drawn from the conference, capturing how leading brands are navigating streaming, commerce, agency management, creator marketing, and AI to adapt to a rapidly changing digital landscape.
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Breaking Taboos with Humor
Event Recaps July 17, 2024Kevin Hart's global entertainment company Hartbeat brought comedy and social expertise to its successful branded content campaign with P&G Venus razors. Hartbeat helped the brand effectively destigmatize the conversation around intimate hair grooming, while at the same time creating laughs and humor around a topic that women rarely talk about.
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Breaking Taboos with Humor
Conference Session Videos July 17, 2024In this video, hear how Kevin Hart's global entertainment company Hartbeat brought comedy and social expertise to its successful branded content campaign with P&G Venus razors.
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Connecting with Female Audiences Through Podcasts
Event Recaps July 17, 2024Audacy shared insights demonstrating the business impact of forging authentic connections with fans of women’s sports — with a focus on podcasts.
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Connecting with Female Audiences Through Podcasts
Conference Session Videos July 17, 2024In this video, Audacy shared insights demonstrating the business impact of forging authentic connections with fans of women’s sports — with a focus on podcasts.
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How Hartbeat Used Comedy to Destigmatize Intimate Grooming with P&G
Event Soundbites July 17, 2024Comedy was instrumental in destigmatizing a campaign for intimate hair grooming.
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How JBL Amplified Brand Impact Through Targeted Activations
Event Recaps July 17, 2024JBL, a leader in audio products, successfully engaged diverse subcultures through targeted activations, partnering with artists and athletes to create authentic connections and drive brand impact.
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How JBL Amplified Brand Impact Through Targeted Activations
Conference Session Videos July 17, 2024In this video, JBL, a leader in audio products, successfully engaged diverse subcultures through targeted activations, partnering with artists and athletes to create authentic connections and drive brand impact.
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Six Tips for Aspiring Futurists
Event Recaps July 17, 2024The role of a futurist is to help us to prepare for a future that feels uncertain by allowing us to imagine what the world might look like in the years ahead. Doing so can be especially helpful for businesses. Jen Brace, chief futurist at Ford, shared six tips for thinking like a futurist.
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Six Tips for Aspiring Futurists
Event Soundbites July 17, 2024Thinking like a business futurist is about preparation, not prediction.
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Six Tips for Aspiring Futurists
Conference Session Videos July 17, 2024The role of a futurist is to help us to prepare for a future that feels uncertain by allowing us to imagine what the world might look like in the years ahead. Doing so can be especially helpful for businesses. In this video, Jen Brace, chief futurist at Ford, shared six tips for thinking like a futurist.
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Understanding and Harnessing the Power of Gaming Audiences
Event Recaps July 17, 2024During the ANA’s 2024 Digital and Social Media Conference, Comcast and Anzu shared insights on the gaming landscape and how marketers can succeed on it.
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Understanding and Harnessing the Power of Gaming Audiences
Conference Session Videos July 17, 2024In this video from the ANA’s 2024 Digital and Social Media Conference, Comcast and Anzu shared insights on the gaming landscape and how marketers can succeed on it.
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These ANA Speakers Talked AI, Liability & Measurement
Pulse September 12, 2023ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.
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A Digital-First Company’s Approach to Growth and Personalization
Event Recaps July 19, 2023MTailor is an e-commerce clothing company that uses AI — via a simple app on your phone — to provide a custom fit that is 20 percent more accurate than a tailor.
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A Digital-First Company’s Approach to Growth and Personalization
Event Soundbites July 19, 2023MTailor is doubling down on low-friction education to make its website more engaging to consumers.
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A Digital-First Company’s Approach to Growth and Personalization
Conference Session Videos July 19, 2023In this video, learn about MTailor, an e-commerce clothing company that uses AI — via a simple app on your phone — to provide a custom fit that is 20 percent more accurate than a tailor.
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Digital Winners, Losers, and Trends
Event Soundbites July 19, 2023In a landscape of digital disruption, consumers and advertisers are cautiously optimistic about AI and search.
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How a Values-Based DTC Diaper Brand Has Taken the Industry by Storm
Event Recaps July 19, 2023Hello Bellow shared how it builds its community of parents and creators to support parents and provide them with affordable, premium, natural diapers.
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How a Values-Based DTC Diaper Brand Has Taken the Industry by Storm
Event Soundbites July 19, 2023Hello Bello has grown its community online by listening to, supporting, and celebrating diverse voices.
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How a Values-Based DTC Diaper Brand Has Taken the Industry by Storm
Conference Session Videos July 19, 2023In this video, Hello Bellow shared how it builds its community of parents and creators to support parents and provide them with affordable, premium, natural diapers.
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