Coverage of the ANA Masters of B2B Marketing Conference

B2B marketers need to develop their inner futurist in order to better monitor and adjust to important trends.

In this video, Faith Popcorn highlighted how shifting trends will affect the workforce, the leaderships tactics marketers can use to adapt, and what marketing technology may look like in the future.

e2open and Merkle reviewed the details of e2open’s new account-based marketing strategy, explaining how data was successfully leveraged to more deeply engage target audiences and drive impressive business results.

In this video, e2open and Merkle reviewed the details of e2open’s new account-based marketing strategy, explaining how data was successfully leveraged to more deeply engage target audiences and drive impressive business results.

B2B buyers do their homework, but they almost always choose companies on their initial list. Bain and Google unveiled new research and discussed how their “Impact Calculator” can get you on that list.

B2B buyers do their homework, but they almost always choose companies on their initial list. In this video, Bain and Google unveiled new research and discussed how their “Impact Calculator” can get you on that list.

Portia Mount, VP of marketing at Trane Technologies, outlined how mapping demand drivers was a critical step in reorganizing her brand’s marketing function and creating more efficiency.

Team leaders from Smart Technologies discussed their approach for a company-wide reorganization effort, shared some key tips, and outlined the impressive results they’ve been able to achieve by doing so.

In this video, team leaders from Smart Technologies discussed their approach for a company-wide reorganization effort, shared some key tips, and outlined the impressive results they’ve been able to achieve by doing so.

Toni Clayton-Hine, CMO at EY, explained how her company puts the customer at the center of its campaigns to achieve business success and provided tips and insights for how other B2B organizations can do the same.

Putting client leadership at the center of the conversation has allowed EY to fill brand gaps.

In this video, Toni Clayton-Hine, CMO at EY, explained how her company puts the customer at the center of its campaigns to achieve business success and provided tips and insights for how other B2B organizations can do the same.

Toni Clayton-Hine, CMO at EY, explains how her team is constantly mining the market for consumer insights like future spending trends, which they then use to guide how they prioritize both marketing spend and content creation decisions.

The American Dental Association shared how it has become a more purpose-led organization.

To humanize and increase the impact of their brand purpose and values, B2B marketers should practice storyliving.

In this video, the American Dental Association shared how it has become a more purpose-led organization.

In this two-minute video, get an overview of the 2022 ANA Masters of B2B Marketing Conference.

Matthew Powell from B2B International discussed results of a survey on the B2B customer experience (CX) and offered six new ingredients for how brands can deliver the ultimate B2B CX.

In this video, Matthew Powell from B2B International discussed results of a survey on the B2B customer experience (CX) and offered six new ingredients for how brands can deliver the ultimate B2B CX.

LinkedIn’s B2B Institute shared three contrarian postulates to help B2B marketers in their efforts to outpace the pack.