Coverage of the ANA Masters of B2B Marketing Conference

In this video, representatives from Deloitte, Brand Finance, and Stein IAS took a deep dive into the findings from the second annual Global Most Valuable B2B Brands Index, providing valuable insights that will assist B2B marketers in asking the C-suite for more budget.

Xerox’s Deena Piquion gave an in-depth look at the first campaign Xerox ran in a quest to update its brand, covering messaging, execution, and how she continued to gain the trust of the C-suite and the company at large throughout the process.

How do we address the “snowflake” problem that every senior marketing role appears to be uniquely defined? Speakers in this session focused on this issue and shared the findings from the latest research by the ANA Business Marketing Practice.

GeoBlue CMO Lynn Pina outlined her method for building out a marketing team and responsibilities that could effectively support the business’s growth strategy, sharing tips and best practices she learned during the process of developing it.

In this video, GeoBlue CMO Lynn Pina outlined her method for building out a marketing team and responsibilities that could effectively support the business’s growth strategy, sharing tips and best practices she learned during the process of developing it.

Tiffani Bova, former global growth evangelist at Salesforce, outlined the “[employee] experience mindset” and shared steps that leaders can take to develop a company culture driven by this mindset, which has been proven to drive growth when implemented effectively.

In this video, B2B Institute at LinkedIn shared how brands can build collective confidence among consumers by establishing a “customer promise.”

Getting your employees to love their jobs is the fastest way to customers to love your brand.

Changes in buyer behavior, digital media consumption, and remote work has transformed B2B marketing. Winterberry Group senior managing partner Bruce Biegel shared insights from the June B2B Marketing Outlook report.

Changes in buyer behavior, digital media consumption, and remote work has transformed B2B marketing. In this video, Winterberry Group senior managing partner Bruce Biegel shared insights from the June B2B Marketing Outlook report.

ServiceNow, a B2B software company, shared how it partnered with Anteridad to leverage its data platform and develop a go-to-market demand marketing strategy that generated $132 million in new business in the program’s first year.

In this video, ServiceNow, a B2B software company, shared how it partnered with Anteridad to leverage its data platform and develop a go-to-market demand marketing strategy that generated $132 million in new business in the program’s first year.

Kyndryl shared how it leveraged its nearly 90,000 employees and an OOH campaign to establish its corporate identity.

In this video, Kyndryl shared how it leveraged its nearly 90,000 employees and an OOH campaign to establish its corporate identity.

In this video, get a two-minute overview of the 2023 ANA Masters of B2B Marketing Conference.

No Forms. No Spam. No Cold Calls., written by Latane Contant, is a rallying cry for a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results.

In this video, learn about No Forms. No Spam. No Cold Calls., a book written by Latane Contantis that is a rallying cry for a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results.

Technology company Juniper Networks shifted its marketing budget to prioritize brand building — but in a way that continued to support demand generation. The strategy leveraged tactics such as out-of-home, video, and sponsorship.

In this video, learn how technology company Juniper Networks shifted its marketing budget to prioritize brand building — but in a way that continued to support demand generation. The strategy leveraged tactics such as out-of-home, video, and sponsorship.

Lisha Perez of LinkedIn’s B2B Institute shared recommendations that marketers can take to set the table for success even during an economic downturn. Her recommendations fell under four general headings: strategy, creative, media, and measurement.