Business-to-Consumer (B2C)

A guide to help you understand the key features of Instagram that are useful to businesses.

Demand Metric’s John Follet shares tips for getting the most out of the 2025 ANA Impact Pulse Report.

Medidata Solutions revamped its digital experience with B2C-inspired website personalization and real-time web chat, driving a 49 percent increase in its marketing pipeline and drastically reducing lead response time, all while improving visitor engagement and user satisfaction.

To build a B2B business within a legacy B2C model, Carhartt is guided by a north star to address work uniforms buyers’ pain points.

Inspira Marketing shares how creating meaningful, integrated brand experiences creates meaningful relationships that drive brand loyalty, with brands leveraging experiential marketing receiving three times the word-of-mouth awareness compared to those who don’t. What’s more, consumers feel more optimistic after participating in brand activation.

The ANA shares survey data revealing the proportion of organizations that offer their customers the opportunity to participate in a loyalty program, with additional granularity provided as to the proportion of organizations that are B2C- or B2B-oriented.

As we look ahead, 2025 is primed to become a golden year for experiential marketing. It’s no surprise that after years of investing heavily in digital, marketers are just as eager as consumers connect in real life. Inspira offers five foundational ideas to foster connection, trust, and loyalty, making the relationship between brand and consumer far more meaningful.

In this webinar, School Specialty (SSL) addressed the challenge of creating a single, comprehensive customer data source despite difficulties arising from institutional data management, acquisitions, and diverse B2B and B2C interactions.

Survey results shared by the ANA and industry partners quantify the percentage of B2C and B2B agencies and clients who deem a tight brief with clear objectives to be the No. 1 enabler of creativity in their working relationships.

Marketers often view their work through the lens of strictly B2B or B2C. But as the digital landscape evolves, it is more important than ever to know what motivates and influences a company’s strategic value and how targets' purchase decisions are made.

The principles of marketing, technically, are no different for B2C and B2B customers. Tony Ezell, EVP and president of North America and CMO at BD, a global medical technology company, shared why he believes B2B brands must continue to drive an integrated brand architecture strategy to drive growth.

Sycmor paired an OOH installation at Toronto’s Union Station with a media approach atypical for B2B brands to drive consideration of its brand, change its perception, and drive traffic to the brand’s website.