Food & Beverage Marketing

As interest in nutrient-dense diets grows, so does the demand for products that support a healthier lifestyle. This infographic from Inspira Marketing breaks down how consumer priorities around food are shifting.

Tapping into the brand’s ethos centered around pushing flavor boundaries and delivering hearty satisfaction, Campbell’s challenged consumers’ taste buds with its spiciest innovation ever: Chunky Ghost Pepper Chicken Noodle Soup.

Despite growing pressures due to an uncertain economy, marketers working at nonprofits must do their due diligence when it comes to finding appropriate partners and making sure the two sides are a good fit. Ditto for client-side marketers.

For July 21, National Junk Food Day, consider a handful of relevant ad campaigns, which are summarized below, with full descriptions accessible through the embedded links.

RITZ partnered with Dollar General to help boost literacy rates across the U.S. through the Read with RITZ program.

To engage gen Z consumers at Lollapalooza, Coca-Cola created “Coke Studio Roller Ring” — a high-energy, nostalgia-infused activation that celebrated music and movement while bringing the Coca-Cola experience to life in an unforgettable way.

The California Milk Processor Board's "Real Is Back" campaign successfully reversed a decade-long decline in milk consumption by tapping into consumers' desire for authentic connections.

In this session, get a review of the latest in food and beverage law while learning about some of the most recent pitfalls advertisers have encountered in this area and how to avoid them.

Chipotle is joining forces with singer-songwriter Halsey and gaming platform Roblox for its new short film, "Unfolded," which emphasizes Chipotle's efforts to support sustainable farming practices.

Faced with a highly competitive sales period and a smaller budget than its competition, Sunquick chose a unique path, partnering with individuals who weren’t quite viewed as “influencers,” but who held the key to brand and business success for the fruit juice company.

Master Kong's KangShiFu Juice brand innovatively leveraged the entertainment industry playbook to turn partner restaurants into "stars," significantly expanding its distribution channel and boosting brand recognition in China's competitive beverage market.

With consumers dining out less frequently due to prolonged inflation, fast-food chains find themselves at a crossroads. Brands that can successfully blend competitive pricing, technological innovation, and a comprehensive approach to defining value stand the best chance of thriving in a competitive business environment.

Pepsi CMO Todd Kaplan unpacks his culturally centered approach to marketing and brand building on the latest Marketing Futures Podcast.

Cookie brand Chips Ahoy! described some ways in which it has leveraged social commerce to connect with generation Z and modernize its brand.

With the help of tripleclix, the brand partnered with iconic franchises like Halo, PUBG, and Magic the Gathering, and discussed rewarding and engaging efforts tailored to fit varying gaming lifestyles.

The Hershey Company partnered with Vudu to position itself as the brand that enhances family movie nights.