Internet of Things

Ashley Alleyne, strategist at RAPP London, discussed the cultural and technological shift that set the stage for virtual influencers, the unique benefits and challenges they present, and what that means for brand’s ethics and revenue.

Members of generation Alpha (people born in 2010 until the mid-2020s as ending birth years) are used to getting information fast and easily — which can be challenging for companies to keep up. Most of this is done through AI-powered technology, such as Alexa or other voice marketing technologies.

Amazon promoted its Echo smart speaker in India with a campaign that showcased the device’s ability to play music in response to a simple voice command.

As online and offline worlds merge, brands may want to explore the latest innovations related to chatbots and digital humans.

EY uses a holistic data and analytics program to help companies better understand consumers, predict interests, and drive overall marketing effectiveness.

Peloton brings its product into consumers’ homes through live and on-demand content.

Brands are missing the boat when it comes to spurring the market for wearable medical devices.