Marketing 101

On Scope host Mike Berberich and show producer Ryan Dinger discuss a Zappi report that found that an alarming number of women think brands aren’t investing in ads that genuinely reflect them, with many calling the efforts “performative.”

Content creators Tiff Baira and Gab Bois shared their thoughts on how brands can best work with creators, including how brand marketers can generate campaign ideas, lean into co-collaboration effectively, and take action steps to get the most out of these activations.

Learn three tips to optimize your media strategy and ensure your brand shows up when consumers need it without being “annoying as hell.”

Learfield’s Solly Fulp and Grant Jones provide a practical, on‑the‑ground view of how NIL is maturing into a sophisticated marketing channel and share their one piece of advice on what every brand marketer needs to be doing to maximize the ROI of their NIL agreements.

Author and marketing critic Dr. Mara Einstein shares an interesting story about LUSH Cosmetics, a brand that abandoned its top performing social media channels and actually saw its business improve in the aftermath.

Author and marketing critic Dr. Mara Einstein shares her views on where brand marketers are going wrong with digital, noting that they often treat it like a strategy instead of a tactic and make big bets despite data suggesting they shouldn’t.

Author and self-proclaimed marketing critic Dr. Mara Einstein challenges marketers to reconsider the long‑term consequences of attention‑driven tactics and shares a fascinating story of a brand abandoning social and improving loyalty to its business.

Jen Berliner, head of brand and innovation at Patagonia Provisions, shared how the company is transforming Patagonia’s mission into a fast growing food business by pairing regenerative sourcing with category-specific, consumer-first brand building.

What happens to your marketing in a world where brand bots and consumer bots communicating with one another becomes more frequent than human-to-human interaction? It’s not something out of a science fiction novel. It’s the emerging reality for our industry, and you need to get ready for it.

How can my brand successfully navigate through a PR crisis?

Accenture Song’s Arun Kumar shares his thoughts on how marketers can reclaim their data and digital destinies, why it’s an ongoing lack of internal communication that leaves consumers with less-than-ideal brand experiences, and his vision for an idealized future of data-driven marketing.

Using her organization’s annual analysis of the Super Bowl, Zappi CMO Nataly Kelly explains the key traits every well-performing ad during this year’s big game had in common, offering a guide for how other brands might make better ads throughout the year.

Highlighting strategies for personalization and attention-grabbing formats and featuring both nonprofit and for-profit brands, this eBook from DirectMail2.0 features some of the best real-world examples of high-performing direct mail pieces sent in 2025.

What are brands thinking when they continue to deploy ads made by AI, even when consumers have indicated that they don’t like them? Nataly Kelly, CMO at Zappi, gives her take, using her organization’s deep analysis of the Super Bowl ads to reinforce her point of view.

Nataly Kelly, CMO at Zappi, explains the ways in which Wegovy was able to be the top performing Super Bowl ad in terms of sales impact, noting how the pharma brand was able to capture the magic during this year’s big game.

Fresh off the heels of her organization’s annual analysis of the Super Bowl ads, Zappi CMO Nataly Kelly explains in detail why Pringles was the big winner in the food category and Budweiser took home the crown in the beverages category.

What is brand trust, and how do marketers successfully build it?

Zappi CMO Nataly Kelly joins the show to break down her organization’s annual analysis of the Super Bowl ads, covering which ads performed well with consumers, which ads missed the mark, and what marketers of all kinds can learn from both.

How can my brand connect with African American audiences?

On Scope host Mike Berberich and show producer Ryan Dinger discuss a Marketing Week survey that shows an alarming number of marketing professionals feel overwhelmed, undervalued, exhausted, and unfulfilled. The pair ponders if the marketing industry itself is to blame for causing people to feel this way.