Coverage of the ANA AI and Technology for Marketers Conference

In this video, representatives from Jasper and Nationwide discussed strategies for how business leaders can lead AI implementation at their organizations, providing real-world examples from Nationwide’s own AI implementation process.

Representatives from Jasper and Nationwide discussed strategies for how business leaders can lead AI implementation at their organizations, providing real-world examples from Nationwide’s own AI implementation process.

In this video, learn how Liberty Mutual is leveraging the Snowflake AI Data Cloud as the foundation for its marketing transformation — enabling seamless data unification, powering memorable campaigns, and driving smarter, privacy-compliant marketing strategies.

Senior leaders from Liberty Mutual and Snowflake shared how Liberty Mutual is leveraging the Snowflake AI Data Cloud as the foundation for its marketing transformation — enabling seamless data unification, powering memorable campaigns, and driving smarter, privacy-compliant marketing strategies.

Meet the innovators reshaping the marketing technology landscape as ANA unveiled the Innovator of the Year and Innovative Team of the Year winners of the first-ever Marketing Technology Innovator Awards.

In this video, Bill Tucker, CEO and Aquila Group and EVP at ANA, delivered the opening remarks of the 2025 ANA AI and Technology for Marketers Conference.

In this video, Steve Bevilacqua, principal consultant at Cella by Randstad Digital, shared statistics related to artificial intelligence (AI) usage from his company’s annual Intelligence Report, and provided some insight into how business leaders can think about implementing the technology at their companies.

Steve Bevilacqua, principal consultant at Cella by Randstad Digital, shared some statistics related to artificial intelligence (AI) usage from his company’s annual Intelligence Report, and provided some insight into how business leaders can think about implementing the technology at their companies.

In this video, a panel of industry experts explored how companies are approaching AI to realize its full potential and maximize its payoff—shifting AI functions from a cost-cutting tool to a powerful growth engine.

In this video from the 2025 ANA AI and Technology for Marketers Conference, Pete Blackshaw, founder and CEO of BrandRank.AI and Lee Beech, senior director of consumer experience and data and transformation at Nestlé, shared insights on brands’ relationships to generative AI.

During a session at the 2025 ANA AI and Technology for Marketers Conference, Pete Blackshaw, founder and CEO of BrandRank.AI and Lee Beech, senior director of consumer experience and data and transformation at Nestlé, shared insights on brands’ relationships to generative AI.

In this session, a leading professor and top marketers came together to share their experience on how to develop powerful MarTech teams, build new marketing capabilities, and create career paths that lead to personal and professional growth.

In this video, explore the transformative power of open source in driving AI innovation. Discover how Meta's commitment to open science and open source has accelerated advancements in foundational models, fostering collaboration across the global AI community and enabling diverse applications.

In this session, explore the transformative power of open source in driving AI innovation. Discover how Meta's commitment to open science and open source has accelerated advancements in foundational models, fostering collaboration across the global AI community and enabling diverse applications.

In this video, Chelsea Kramaritsch, senior manager, customer marketing at Now Optics, and Meghann York, global head of product marketing at SAP, discussed how AI-powered, omnichannel marketing is helping Now Optics deliver personalized experiences at scale.

Chelsea Kramaritsch, senior manager, customer marketing at Now Optics, and Meghann York, global head of product marketing at SAP, discussed how AI-powered, omnichannel marketing is helping Now Optics deliver personalized experiences at scale.

In this video, USPS shared how its helping marketers unlock the power of omnichannel campaigns by reducing friction points and enhancing the creative process through AI, automation, and digital integration.

USPS shared how its helping marketers unlock the power of omnichannel campaigns by reducing friction points and enhancing the creative process through AI, automation, and digital integration.

In this video from a session at the ANA’s 2025 AI and Technology for Marketing Conference, CognitivePath put forward a six-phase framework for pursuing marketing innovation.

During a session at the ANA’s 2025 AI and Technology for Marketing Conference, CognitivePath offered its listeners a six-phase framework for pursuing marketing innovation.