Coverage of the ANA AI and Technology for Marketers Conference

Riham El-Lakany, former CMO and CCO at BJC HealthCare, and Eric Feige, managing director at VShift, discussed why having a composable technology infrastructure is beneficial, and how to sell it internally and get stakeholders to believe in and align with it.

In this video, Riham El-Lakany, former CMO and CCO at BJC HealthCare, and Eric Feige, managing director at VShift, discussed why having a composable technology infrastructure is beneficial, and how to sell it internally and get stakeholders to believe in and align with it.

Hear from a Digital Asset Management Industry legend and thought-leader David Lipsey on the critical foundational role that DAM’s are playing in the modern martech stack and how generative AI is a game-changer in modernizing the digital content supply chain.

In this video, hear from a Digital Asset Management Industry legend and thought-leader David Lipsey on the critical foundational role that DAM’s are playing in the modern martech stack and how generative AI is a game-changer in modernizing the digital content supply chain.

In this video, Shelley Schippert from Brown-Forman discussed how to automate and streamline the complexities of the content supply chain process, the role of a modern, digital asset management platform, and the KPIs to report to your executive teams.

Shelley Schippert from Brown-Forman discussed how to automate and streamline the complexities of the content supply chain process, the role of a modern, digital asset management platform, and the KPIs to report to your executive teams.

During a session at the ANA’s 2024 Marketing Technology for Marketers Conference, General Motors’ Sonali Mathur offered six recommendations to guide organizations’ approaches to marketing operations.

Sonny’s BBQ’s Peter Frey shared the journey of a brand with rich, traditional roots as it navigates through today’s modern digital landscape. This session showcased how integrating cutting-edge data analytics can rejuvenate and redefine the essence of heritage brands.

Sonny’s BBQ’s Peter Frey shared the journey of a brand with rich, traditional roots as it navigates through today’s modern digital landscape. This session showcased how integrating cutting-edge data analytics can rejuvenate and redefine the essence of heritage brands.

In this session, gain invaluable insights from a modern Chief Information Officer (CIO) on the importance of collaboration and unity across the C-Suite to accelerate innovation and investments in technology to drive better business outcomes.

In this session, gain invaluable insights from a modern Chief Information Officer (CIO) on the importance of collaboration and unity across the C-Suite to accelerate innovation and investments in technology to drive better business outcomes.

Creative is still the key driver of growth and customer engagement where technology and data are vital to amplifying that great creative and getting it to the right customer at the right time and place with the right message.

Creative is still the key driver of growth and customer engagement where technology and data are vital to amplifying that great creative and getting it to the right customer at the right time and place with the right message.

During a session held at the ANA’s 2024 Marketing Technology for Marketers Conference, a panel of experts from across an array of industries shared their recommendations for approaching some key priorities of martech technology professionals.

The Identity Graph strategy you use is the often-unsung hero in your MarTech stack, impacting effectiveness and insight at every step of the campaign. This session provided examples and perspective on key decisions and considerations that are sometimes unconscious.

The Identity Graph strategy you use is the often-unsung hero in your MarTech stack, impacting effectiveness and insight at every step of the campaign. In this video, get examples and perspective on key decisions and considerations that are sometimes unconscious.

Nicole Vinson, global VP at Kellanova, joined Aaron Fetters, CEO of Transparent Partners, to share details of their marketing transformation journey referencing major evolutions within their consumer data strategy, martech stack, measurement approach and operating models.

In this video, learn about five ways the world’s most advanced marketers are evolving to gain a competitive advantage ahead of the next generation of data-driven advertising.

In this session, hear about Hilton’s journey to creating a global digital content supply chain that supports complex personalization via customer journey mapping, composable creative assets and dynamic creative optimization in 21 languages.

In this video, hear from ANA leadership on the market trends and forces that are driving marketers’ priorities and investments in technology and data, and what the ANA is doing to help our members maximize their returns on those investments.