In-House Agency Committee Thought Leadership

ANA's latest Quick Study examines agentic AI adoption, ROI expectations, and team impacts, showing cautious optimism as marketers pilot autonomous AI to boost speed, accuracy, and personalization.

In-house leaders share how flexibility, autonomy, and inspiration help build resilient creative teams, with lessons from Molson Coors, Advocate Health, and Dexcom.

From October through December 2025, select ANA members were invited to answer a brief survey on talent development and future skills.

This session of the ANA’s In House Agency Committee focused on how brands can evolve their in house teams beyond year one efficiencies and transform them into engines of long-term marketing growth. Through a detailed and highly practical presentation, Overline's Liam Brennan challenged the traditional cost-savings narrative and offered a new, design led approach to building in house capabilities that drive strategic value, speed, and smarter business decisioning.

During a December 9, 2025 meeting of the ANA In-House Agency Committee, attendees learned about the years-long process whereby Dexcom’s in-house studio developed its capabilities and heard tips for teams pursuing similar development from Bridget Bartholomew, creative director at Dexcom.

Kjetil Njoten, global head of creative at IMAX, discussed how brands can find compelling ways to differentiate and stand out in a sea of sameness.

Experian’s Kristen Scharf shared how in-house creative teams can move beyond execution to become essential partners in brand building by writing with proximity to the business and connecting creative output to business impact.

Delta Dental shared how its in-house creative team transformed from a fragmented, low-impact function into a high-performing, award-winning agency. The journey emphasizes strategic clarity, operational rigor, and a culture built for creativity and measurable business impact.

ServiceNow’s in-house leader shares how creative teams can scale without sacrificing quality, leveraging operational rigor, AI adoption, and hybrid partnerships to meet rising demands for speed, efficiency, and measurable impact.

Discover Brand Creative transformed from order-taker to strategic partner by implementing a Play to Win strategy that repositioned the in-house agency through expanded capabilities, improved processes, and cultural change focused on future relevancy.

From April through June 2025, select ANA members were invited to answer a brief survey on their agency roster strategies.

A new ANA survey highlights a gap between what marketers need from measurement and what their organizations can deliver. From data silos to attribution challenges, the findings explain why some teams are turning to external partners — and what might help close the gap.

During a session at an April 2025 In-House Agency Committee Meeting, Lauren Hood, director of account leadership, account planning, and UX strategy and research at Charles Schwab, offered actionable insights for in-house teams looking to elevate their impact and drive more strategic outcomes.

Goldman Sachs' Head of Brand shared expert strategies for developing comprehensive creative briefs that align stakeholders, clearly communicate project requirements, and empower creative teams to produce effective marketing assets.

In-housing is more than just a trend; it's a strategic choice that can deliver significant benefits for marketing organizations. But how do you communicate the value of your in-house agency to those who may not understand or appreciate it?

Megan Crespo, graphic design lead at Ferguson, shared key tips to shield your team from the downside of the corporate grind.

During an ANA In-House Agency Committee meeting, L.A. Metro discussed its collaboration with the agency KEVANI to create effective, hyperlocal strategies with out-of-home media.

By anchoring the work to their core purpose, everyone at Edward Jones Brand + Agency develops an accountability for their contributions to the work, creating an environment of collaboration and real creativity.

GoTo Foods outlined how it was able to turn its internal creative services provider into a world-class in-house agency and creative powerhouse that supports each of the organization’s seven brands.

During a September 2024 ANA Joint In-House Agency and Production Management Committee meeting, Jaclyn Paris, head of development at Cosmo Street, shared the best practices for sustainable hard drive use during production and post.