LGBTQ+ Inclusive Marketing Committee Thought Leadership

Only 16 lesbian bars were reported as remaining in the U.S. in 2020 — a crisis that sparked a branded docuseries now credited with more than doubling that number. Two ANA committee presentations reveal how brands can move from performative allyship to resource-driven LGBTQ+ support.

ANA's latest Quick Study examines agentic AI adoption, ROI expectations, and team impacts, showing cautious optimism as marketers pilot autonomous AI to boost speed, accuracy, and personalization.

Brennan McNell from the National LGBT Chamber of Commerce (NGLCC) discussed how marketers can drive economic equity through the supply chain. This session moved the conversation from "charity" to "business growth," showing how diverse supplier partnerships fuel innovation and community wealth.

From October through December 2025, select ANA members were invited to answer a brief survey on talent development and future skills.

Eyebuydirect believes individuality is a superpower — and authentic representation begins with visibility. The company discussed how the digital-first eyewear brand has turned purpose into practice through ongoing support for the LGBTQ+ community.

During a session held at a December 11, 2025 meeting of the ANA’s LGBTQ+ Inclusive Marketing Committee, attendees had obstacles to brands’ LGBTQ+ allyship illuminated by a panel of experts, who also offered ideas for how to overcome those challenges.

During a session at a September 2025 ANA LGBTQ+ Inclusive Marketing Committee meeting, Betsey Johnson discussed pairing its brand purpose with LGBTQ+ Pride.

From April through June 2025, select ANA members were invited to answer a brief survey on their agency roster strategies.

A new ANA survey highlights a gap between what marketers need from measurement and what their organizations can deliver. From data silos to attribution challenges, the findings explain why some teams are turning to external partners — and what might help close the gap.

During a session at a May 2025 ANA LGBTQ+ Inclusive Marketing Committee meeting, Target 10 explained “speakeasy marketing” and best practices for embedded inclusive marketing.

At the direction of its CMO, Ally Bank constructed a detailed LGBTQ+ marketing framework that includes Pride branding, a Pride microsite, and major media activations from Netflix to NASCAR. Brian Roach, senior director of marketing, walked through Ally’s 2024 LGBTQ+ marketing strategy.

Lime, the world's largest shared electric vehicle company, showed its support during 2024 Pride with a campaign that combined OOH and social.

Through strategic partnership with Q.Digital, Nissan demonstrates the power of authentic LGBTQ+ storytelling through its "Driven" campaign series, showing how targeted content and media placement can drive significant brand affinity and business results while meaningfully supporting the LGBTQ+ community.

The LGBTQ+ market represents significant untapped potential, with 76 percent of consumers preferring brands that support their community and 79 percent willing to pay premium prices for LGBTQ+-supportive brands.

ANA AIMM (Alliance for Multicultural Marketing) and Target10 are partnering on a significant study to help measure the current state of allyship and offer insights on increasing ally support in the future. The speakers discussed an exclusive look at the first part of their findings.

To help further their mission, Copper Giants, Liberty Mutual's in-house agency, partnered with the Laurel Foundation on a rebrand and revamped outreach strategy. Copper Giants, represented by Warren Marenco Chase and Allison Aamodt, discussed the importance of large brands acting authentically in their support of the LGBTQ+ community.

Armand Jordan, global assistant marketing manager at General Motors, discussed OnStar’s “#LoveProudly” campaign, which sought to extend the brand’s allyship with the LGBTQ+ community by highlighting the importance of keeping them safe.

A team from McCann Worldwide discussed the significant role that employee resource groups play in fostering inclusivity for the LGBTQ+ community within the workplace, as well as the power these groups can have in creating groundbreaking campaigns.

Phillips 66’s employee resource groups (ERGs) are an extension of its commitment to integrating inclusion and diversity into the company culture and business practices.

Care With Pride, an advocacy marketing initiative for the LGBTQ+ community created by Target 10, brought together a diverse group of advocates from across the country to share their stories while driving brand love and loyalty.