Coverage of the ANA Masters of Marketing Conference

During her session at the 2021 ANA Masters of Marketing Conference, Deloitte CMO Suzanne Kounkel offered some key lessons she and her team learned from altering the brand’s approach to purpose, pivoting away from its focus on inclusion and instead setting its sights on achieving equity.

Developing a meaningful purpose-driven culture requires leaning into your internal team through better listening.

In this video from the 2021 ANA Masters of Marketing Conference, Deloitte CMO Suzanna Kounkel offered some key lessons she and her team learned from altering the brand’s approach to purpose, pivoting away from its focus on inclusion and instead setting its sights on achieving equity.

Ally CMO Andrea Brimmer shared five key tenets her team used to transform their brand away from offering customers financial products and toward offering them financial services that truly met their needs.

Ally pivoted to gaming technologies to increase financial literacy and to break through media clutter.

In this video, Ally CMO Andrea Brimmer shared five key tenets her team used to transform their brand away from offering customers financial products and toward offering them financial services that truly met their needs.

In this video, explore the needs, challenges, and opportunities of inviting minority-owned media to fully join the marketing and advertising industry.

In this session, explore the needs, challenges, and opportunities of inviting minority-owned media to fully join the marketing and advertising industry.

Increasing ad investments in minority-owned media through improvements in measurement is a top industry objective.

In this video, Brett House, VP of Product Marketing and Demand Generation, Marketing Solutions for Neustar, announced the winners of the 2021 ANA Genius Awards, recognizing the most powerful work in marketing analytics today.

As brands strive to better serve multicultural audiences, the focus on relevance and authenticity has become critical to growth. Industry experts discussed solutions they’ve created to meet this challenge and the importance of turning DE&I goals into business outcomes to propel the industry forward.

A commitment to diversity is critical to driving brand growth.

In this video, A+E Networks shared a collection of History, Lifetime, and A&E premium short form content originally featured on-air and across social platforms.

After a year of societal upheaval, learn why brands need to connect with consumers on a more meaningful level, with messaging that is innovative, effective, and culturally relevant.

Weber, a premiere manufacturer of grills, shared its approach to story building.

Weber ignited its relaunch with story building that leveraged platforms and emotional benefits.

In this video, Weber, a premiere manufacturer of grills, shared its approach to story building.

Twitter and Uber recently explored why conversation is such a powerful tool in the marketing toolkit and how brands like Uber are using conversation as both a driving force and a KPI in their creative and media strategies.

In this video, Twitter and Uber explored why conversation is such a powerful tool in the marketing toolkit and how brands like Uber are using conversation as both a driving force and a KPI in their creative and media strategies.

As consumers take note of the compounded media landscape, it’s crucial to gain clarity from an organizational perspective to successfully leverage advertising as a service to an external audience.