Media Committee Thought Leadership

The PGA Tour shared its experience with adopting an in-house agency model and offered numerous learnings acquired along the way.

Uber explained how it uncovered evidence of ad fraud in a mobile campaign that it ran with ad networks.

Understood.org CMO Nathan Friedman outlined some of the ways that marketers have been neglecting Americans with learning or thinking differences and how brands and marketers can take steps to create a more inclusive environment for these individuals, both within their own companies and society at large.

Andrea Port, VP of social marketing, public relations, and brand strategy at Kohl’s, shared her brand’s approach to pairing paid social with influencer content and some successes they’ve had using the tactic.

Recently, Cooper’s head of media and content distribution shared what happened to make the tire manufacturing company start thinking differently and the steps it took to bring a portion of media in-house, as well as the impact of this hybrid strategy.

Tapping into consumers’ increased time on their phones and social media during the pandemic, Pepsi partnered with Echelon Entertainment to find a new way to meet audiences where they were while breaking through the noise in a saturated market.

Amplifi, a digital agency that helps garner insights, discussed how it worked with clients such as Dentsu to deliver a media investment framework rooted in DE&I (diversity, equality, and inclusion), the challenges that need to be addressed, and the role of content in connecting at scale with audiences.

In 2020, Sanofi conducted what would ultimately be the largest global media agency review of the year. Sanofi's Dana Bhargava and David Strome at MediaSense shared what they learned through the process, how they effectively conducted the review remotely, and key learnings that can be applied for the future.

Experts discussed the current emerging video landscape and around topics such as visibility, frequency management, and third-party verification/measurement.

The ANA Educational Foundation (AEF) shared insights on how it is addressing talent from an overall marketing industry perspective.