From Authenticity To Accountability: A DE&I Media Investment Framework

April 15, 2021

The events of 2020, from a global pandemic to the social unrest fueled by moments of profound systemic racism, lead the world's largest companies and their media partners to accelerate the critical work of supporting diverse-owned media companies as part of their supply chain partnerships. Additionally, companies strove to deliver messaging that connected with audiences in authentic and meaningful ways. In this session, Amplifi will discuss how they worked with clients to deliver a media investment framework rooted in DE&I, the challenges that need to be addressed, and the role of content in connecting at scale with audiences.