Sanofi Media Agency Search - Lessons Learned Pitching Through A Pandemic

April 15, 2021

In 2020, Sanofi conducted what would ultimately be the largest global media agency review of the year. Dana Bhargava, Head of Experience Planning at Sanofi CHC and David Strome, Client Director at MediaSense will share what they learned through the process, how they managed to effectively conduct the review remotely, and key learnings that can be applied for the future. They will also provide further insights into the interaction and collaboration among Sanofi stakeholders across multiple business units and departments.