Coverage of the ANA Media Conference

In this discussion, Jeff Green explored The Trade Desk's innovative approach as digital advertising accounts for more and more of the $1 trillion dollar advertising total addressable market, while Lou Paskalis added his deep expertise in brand safety and media investment strategy.

Current measurement systems, often funded by media sellers, can’t keep up with changes in consumer habits and the media landscape. In this video, learn more about Aquila, built by marketers for marketers and owned by the ANA, which measures deduplicated reach and frequency.

Guy Kuperman, Chief Strategy Officer at Innovid, highlighted the critical importance of independence in ad tech. Learn how advertisers can regain control in a landscape shaped by walled gardens, avoid digital's past mistakes in CTV, and build a future of advertising based on trust, choice, and independence.

In this video, Simulmedia's Kim Jones cut through the noise to debunk some common misconceptions surrounding data-driven video to clarify what truly creates effective and differentiated strategies.

H&R Block, a financial services brand with a 70-year resume and a brand relevance problem, repositioned themselves and put a sigh-inducing topic like "taxes" on the cutting-edge of culture.

This session revealed how Unilever’s influencer marketing and media teams collaborate to integrate influencer campaigns into a broader media strategy and achieve cohesive messaging, measurable results, and brand growth.

A creator-first strategy in tandem with media is optimizing Unilever’s influencer marketing spend.

As the media landscape continues to undergo rapid transformation, the role of media leaders has never been more important. In this video, hear from CEO Bob Liodice on what the ANA is doing to create greater growth, measurement, and transparency for media leaders.

This session focused on discussing some of the new frictions and old fault lines related to retail media and how media teams, media agencies, and the retail media networks can work better together moving forward.

In this video, Dave Penski, CEO of Publicis Media, provided an insider's view on how modern holding companies deliver client value through strategic acquisition and integration.

General Motors explored how to advertise to consumers who actively avoid ads in a world where privacy concerns, attention scarcity, and shifting technologies are redefining marketing tactics.

Ally Financial showcased their partnership with Q.Digital on a custom video series that elevated financial challenges and solutions for LGBTQ, while driving lifts in awareness and consideration.

Ally Financial showcased their partnership with Q.Digital on a custom video series that elevated financial challenges and solutions for LGBTQ, while driving lifts in awareness and consideration.

Reach, representation, relevance, and resonance are central to P&G’s media mindset for growing multicultural market share.

During a session at the 2025 ANA Media Conference, Kenvue’s Adam Benaroya appealed to those working with media in marketing to pursue an agenda of strategic simplification.

In collaboration with Sephora, Remezcla Media Group showcased their beauty vertical launch, highlighting a dynamic 360° campaign that strategically places Sephora at the heart of cultural beauty conversations, driving engagement and amplifying its presence among the Hispanic audience.

Jounce Media's Chris Kane studies the way that money moves from demand-side platforms (DSPs) to publishers in the programmatic ecosystem, a line of research that has yielded numerous insights, some of which he shared with his audience at the 2025 ANA Media Conference. The topics covered included the commodification of digital media, content velocity, and header bidding.

In this video, industry leaders uncovered ways AI-driven attribution is making waves in the C-suite by providing fast answers to the most pressing measurement questions, reducing time to decision, and powering marketing ROI.

Morgan Stanley explored how generative artificial intelligence will drive productivity, incrementality, and efficiencies across the global economy.

Media is the largest marketing investment for many companies. Kimberly-Clark shared practical strategies to stimulate organizational change and renewed alignment in the ever-evolving media landscape.