Coverage of the ANA Media Conference

Speakers explained how the Global Alliance for Responsible Media (GARM) can help brands improve media sustainability.

During a session at the ANA’s 2024 Media Conference, United Airlines offered examples of some of its approaches to leveraging media to advance its brand.

Shenan Reed from General Motors discussed how advertisers can bring a fresh perspective to the art of marketing and media planning, delivering quality advertising that serves the consumer.

Nicole Roth, global paid media director at Intel Corporation, discussed how Intel approaches solutions for filling the gaps left by traditional cookies and hear how these technologies enable precise audience segmentation and enhance personalization without compromising privacy.

During a session at the ANA’s 2024 Media Conference, the NFL offered examples of how it is securing and growing its audience.

AI is already reshaping and disrupting the marketing landscape. In this session, Microsoft’s Chief Brand Officer shared how media leaders can effectively leverage AI across the marketing organization.

Monster Energy’s Brea Keating and Acadia’s Kiri Masters covered sophisticated audience segmentation strategies and how to develop a clear KPI framework with retail media.

Nick Jezarian from Kraft Heinz and Mike Law from Akara shared insights on their strategic partnership to transform Kraft Heinz's media approach, emphasizing culture, creativity, and consumer connections.

For the ninth time in the 12-year history of this event, Marc Pritchard delivered the opening keynote of the ANA Media Conference.

During a session at the ANA’s 2024 Media Conference, Nationwide explained how it capitalized on a popular piece of user-generated content on TikTok that featured its jingle.

CEO Bob Liodice shared what the ANA is doing to create greater measurability, transparency, accountability, and safety for marketers as they navigate a challenging media ecosystem.

Pat Petschel, global VP of brand strategy and studio at Stanley Black & Decker, discussed the decision-making behind the brand’s big bet on experiential, and how they are creatively activating with media during the World of Concrete Trade Show in Las Vegas.

This research dives deep into the world of open web programmatic advertising, with a keen focus on transparency. Speakers in this session discussed the recommended action steps to help optimize investment in programmatic media, resulting in a greater percentage of every ad dollar reaching the consumer.

In this session, learn how Wells Fargo has addressed the key challenges faced by marketers in an environment where media measurement is often characterized by opacity and lack of transparency.

The agency media buying model is changing. In this session, learn why it is important for advertisers to know when their agency is purchasing media for them as an agent versus selling them inventory on a non-transparent basis or that has been acquired as a principal.

In this session, learn about the dynamic landscape where national and retail media intersect, creating a new frontier for engaging consumers.