Retail Media Networks (RMN): Resources

At the 2026 ANA In-House Agency Conference, Jared Martin, VP of creative and video at Fiserv, shared a practical framework for transforming in-house creative teams into value-driving organizations. By leading like entrepreneurs, measuring cost avoidance, and scaling through cross-training, internal agencies can shift from order-takers to strategic business partners.

At the 2026 ANA Media Conference presented by A+E Global Media, leaders from Google and Kroger Precision Marketing explored how retail media is evolving into a core performance channel. The session showed how retail signals, cross-channel activation, and faster measurement are helping marketers drive accountability and growth.

Retail media measurement is straining under rapid network expansion, with marketers citing standardization gaps as the top barrier to scale. ANA guidance, shared by Mondelēz and Kenvue leaders, could reshape cross-network comparability and incrementality decisions.

Most retail media programs stop at targeting. In this session, Perion offered insights for marketers on how to go further, using verified first-party shopper data, high-impact creative formats, and closed-loop measurement to engage shoppers across the full journey.

At the 2026 ANA Media Conference, Dollar General CMO Tony Rogers explained how the retailer is upgrading first-party data, retail media, delivery, and measurement to drive measurable growth at national retail scale.

The rise of retail media networks has reshaped the brand-retailer relationship, bringing new complexities that many companies struggle to manage. This report highlights key learnings, best practices, and solutions to improve internal organization and alignment, elevate performance, and achieve better outcomes.

The ANA shares the results of a survey that reveal the tactics that are most popular among those marketers who use retail media networks.

This abstract will explore the evolving – and increasingly fragmented – retail media space. Today, the ocean is deep and wide, and it’s easy for brands and agencies to miss tides and currents. In this piece, Joe Frick, VP of business development at G-Comm (Goodway Commerce) will discuss best practices to navigate opportunities and smoothly sail across retail media waters.

For an industry outsider looking at the growth of investment and company proliferation in retail media, it would be understandable for them to assume that all retailers are achieving a high level of sophistication. The reality, however, beneath the numbers, is somewhat different, especially in North America where the landscape is tainted by widespread disappointment and under-delivery.

New ANA research, based on a survey of ANA members as well as qualitative follow-up, explores areas including the biggest opportunities for retail media, biggest challenges, most important KPIs, sources of funding, and more.

Data clean rooms provide companies a secure and controlled environment to bring data together in a collaboration exercise for an analysis of a consolidated data set. Data clean rooms have a long way to go until they reach mass adoption by client-side marketing companies. This playbook is intended to close this gap.

Georgia-Pacific shared how it leverages transparency and measurement to create value with retail media and identify the right activation approach.

How are the RPA and advertiser use of RMN’s related?

The number of retail media networks is proliferating rapidly, with companies ranging from Chase to United Airlines getting in on the act. Are there enough ad dollars to go around?

Unless you’ve been under a rock, there is no escaping the hype of retail media networks. Retail media is the fasting-growing ad channel today and is projected to account for more than one-fifth of total U.S. ad spending by 2027.

While retail media networks (RMNs) have been around for well over a decade, they have really come into their own over the past few years. Retail media ad spend is growing steadily and eMarketer estimates that retail media will make up more than one-fifth of U.S. media spend by 2027. That deserves attention.

While retail media networks (RMNs) have been around for well over a decade, they have really come into their own over the past few years. This ANA report concludes that, “Retail media networks have a measurement issue...and therefore better measurement of RMNs is clearly required.”

Intel’s Ian Freitas joined the ANA’s Commerce Marketing Committee to discuss how his brand approaches modern marketing challenges using retail media networks (RMNs), how it measures those efforts, and how it thinks about resource allocation.

Retail media return on ad spend (ROAS) is difficult to gauge, but there are a number of ways to improve this metric.

Ally Schnitzer, retail media lead at PepsiCo, shared the company’s approach to evaluating RMNs and integrating these platforms into their marketing plans.