Modern MarTech: Harnessing Technology to Enhance the Customer Journey

This course will help you understand the essential components of a marketing technology strategy, define how CMOs and other decision makers should engage in the technology roadmap and vendor selection process, and help marketing executives and teams assess their new and evolving role as a technologist within the enterprise. The course provides practical frameworks and models to understand and optimize marketing technology to enhance overall customer experience.

Learning Experience

This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.

Who is this Course For?

  • Marketers involved in brand management, digital marketing, marketing communications, product/service innovation
  • Any marketing organization that is looking to ensure their tech stack aligns properly their current marketing and Customer Experience (CX) strategy
  • Marketers charged with leading Marketing Strategy and Marketing Technology purchasing, measurement and management, where MarTech understanding plays a critical role

Learning Objectives

1. Learn what MarTech is and how it relates to AdTech

2. Understand MarTech’s impact on the overall organization & customer experience

3. Understand the critical role that sales funnel and MarTech alignment plays

4. Learn how to assemble a strategic marketing technology stack aligned to the customer journey

5. Learn how to establish measurement & ROI metrics, reporting and goal setting for MarTech

6. Develop your skill in assessing, evaluating and selecting the ideal technology to support marketing goals

 

Find out what you'll learn from instructor Mary Czarnecki in the video below.

 

Estimated Length of Completion:

Approximately 75 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $49 Silver Tier $79 Individual $149 Nonmember N/A

Instructors

trainer

Mary Czarnecki

Director of Strategic Development, N3

Mary Czarnecki is a marketing and business strategist with 20 years’ experience in brand management, marketing strategy and business development with companies such as WebMD and Johnson & Johnson. Today, Mary works with companies and entrepreneurs to develop insight-driven, innovative sales & marketing solutions to drive both profit growth and customer impact. Mary specializes in brand positioning, audience insight development, social media marketing and sales funnel strategy.

In addition to her coaching and training business, Mary is currently the Director of Strategic Development at N3 where she develops strategic insights, business recommendations and campaign strategy for N3’s top tier clients including Google, IBM, Microsoft, and others. Mary was previously the Director of Strategic Account Development with WebMD where she delivered innovative online marketing campaigns for some of WebMD’s largest clients, including Clorox, Target, and Walmart.

Mary is a Princeton University graduate, with a Bachelor’s degree in Ecology and Evolutionary Biology. She received her M.B.A. from the Yale School of Management and her Master of Environmental Management from the Yale School of Forestry and Environmental Studies.