How Artificial Intelligence Is Disrupting Marketing | School of Marketing | ANA

How Artificial Intelligence Is Disrupting Marketing

Artificial Intelligence (AI) was invented 80+ years ago. However, with the emergence of social media and data, over the last years, AI became the new industrial revolution of the 21st century. You can experience it on a daily basis using our phones, car, online search, and more! But what is AI? Why is it so crucial? Why now? How should your company adopt it? And what are the different tools and use cases? In this course you will learn how to let AI become a strategic asset in your decision-making and marketing execution to disrupt your industry.

Learning Experience

This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools.

Who is this Course For?

  • Junior and mid-level marketers — including user experience and customer strategy executives, business analysts and CRM managers, advertisers, and project managers
  • Anyone involved in the development of a personalization marketing strategy

Learning Objectives

  1. Understand what is AI
  2. Be familiar with the different AI tools used in marketing
  3. Figure out how AI optimizes and personalizes the user experience
  4. Be inspired by use cases and real life examples
  5. Follow a framework to implement AI in your company
  6. Achieve your goals despite the limits of AI (marketing stack, ethics, social responsibility)

Find out what you'll learn from instructor Matthieu Dejardins in the video below.


Estimated Length of Completion

Approximately 90 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.

Download the full benefits here

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $49 Silver Tier $79 Nonmember $99



Matthieu Dejardins

CEO & Founder of NextUser
Matthieu Dejardins is CEO & Founder of NextUser, a marketing platform empowering marketers with data intelligence to drive engagement and conversion across all marketing channels. Matthieu has over 15 years of experience in the e-commerce and technology industry and worked in 5 different countries for Fortune 500 companies (DELL, Seagate, Amex), High Tech SMB and startups. He has a Bachelor’s degree in International Marketing & Finance and a Master’s degree in Marketing, Logistics and Distribution.