Scream Collector — We Want Your Scream
May 23, 2012
A big idea was required to effectively reposition Nickelodeon Universe from an indoor wee park to a hip and cool theme park for teens and tweens. We overcame shrinking entertainment budgets and a host of other hurdles to take Nickelodeon Universe from a fail to LMAO in our prime targets eyes by introducing an iconic character, the Scream Collector.
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