Case Studies
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Mastercard Went Contactless in Istanbul
Smarties Awards August 13, 2025Mastercard wanted to increase awareness and create an informative campaign illustrating that the card could be used for public transportation and to increase the number of Mastercard uses in public transit in Istanbul.
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MPL Meets Hispanic Consumers Where They Are
Smarties Awards August 13, 2025Mobile Premier League (MPL) leveraged data analytics to identify Hispanic Americans as its most engaged user segment and developed a culturally relevant programmatic campaign targeting the top five states with the highest Hispanic populations.
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Google and Formula 1 Partnered for a “Speed Challenge”
Smarties Awards August 12, 2025The Google Chrome partnership provides McLaren with a 5G-enabled, seamless technology experience across Chrome browsers and Android devices in McLaren’s racing operations, with the goal of improving on-track performance, reducing lag time in communications to improve overall race speed.
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How Castrol Helped Car Owners in India
Smarties Awards August 12, 2025It was imperative for Castrol to retain its lead and further grow its market share. To achieve this objective, the company had to reach out to car owners and get consumers to be more involved in the decision-making process.
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How Unilever Leveraged AI to Help SMBs in India
Smarties Awards August 12, 2025Unilever launched Shikhar in India — an app that transforms traditional sales models to empower retailers to buy smarter, increases efficiency in daily operations, and positively impacts the profitability of their businesses.
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Kenvue Promotes Allergy Awareness in China
Smarties Awards August 12, 2025Johnson & Johnson spin-off Kenvue sought to educate Chinese parents on how to identify and treat allergic rhinitis.
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Mobile Ads Drove Organ Donor Registration in AU
Smarties Awards August 12, 2025Australia's National Organ and Tissue Authority (OTA) leveraged mobile gaming to increase organ donor registrations among 16-to-25-year-olds, a demographic with only 10 percent registration rates compared to 36 percent nationally.
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This Health Care Company Connected Opioid Addicts with Treatment
Smarties Awards August 12, 2025Anzen Health took an innovative approach to connecting those in need of recovery services with the help they needed through a unique helpline.
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Truecaller Expands U.S. Influence with Influencers
Smarties Awards August 12, 2025Truecaller expanded its presence in the U.S. market by implementing a strategic influencer marketing campaign on TikTok and Instagram.
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Fanta Uses Creator-Generated Ads on TikTok for a “Fanta-stic” Campaign
Smarties Awards August 11, 2025Coca-Cola Company brand Fanta used creator-generated content for its campaign to authentically connect with gen Z audiences in Vietnam.
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Mastercard Blends Immersive Marketing and Environmental Restoration for Its Grammys Campaign
Smarties Awards August 11, 2025Mastercard utilized an immersive marketing experience in partnership with music artist SZA to generate support for environmental activism during the Grammys.
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MILO Gives a Boost to Children’s Nutrition
Smarties Awards August 11, 2025MILO revolutionized its market position in Vietnam by collaborating with the National Institute of Nutrition to scientifically validate that its product improves children's endurance.
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NFL Scores Cultural Touchdown with Its Creator of the Week Campaign
Smarties Awards August 11, 2025The NFL expanded its reach beyond hardcore sports fans through an ambitious "Creator of the Week" program that invited diverse content creators to experience games with unprecedented VIP access.
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Nutrichoice Develops a Digital Poster
Smarties Awards August 11, 2025Britannia Nutrichoice transformed static retail posters into interactive digital experiences using AI-powered mixed reality technology that capitalized on celebrity pregnancy rumors about brand ambassador Ranveer Singh and his wife Deepika Padukone.
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This Campaign Leveraged Gaming to Attract Gen Z
Smarties Awards August 11, 2025As a brand, Bia Saigon has been working to dial up on innovation and modern imagery to increase its association with the future core gen Z.
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Dove Battled Toxic Beauty Standards with This Unique Campaign
Smarties Awards August 8, 2025In its mission to end the mental health issues caused by toxic beauty standards online and in media, Dove partnered with a young woman who experienced a health crisis related to toxic beauty standards, telling her story in a short film aimed at driving awareness and action.
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How Horlicks Drove Healthier Habits in the “Diabetes Capital of the World”
Smarties Awards August 8, 2025Horlicks Diabetes+ deployed a multi-channel campaign that connected with a fickle target audience and drove powerful business results.
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How This Brand Grabbed a Huge Chunk of Market Share in a Fickle Category
Smarties Awards August 8, 2025To connect with a younger and more diverse audience and increase its market share, TheraBreath deployed a cross-media campaign that relied on using authentic depictions of its target audience and encourage them to try a new mouthwash brand.
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How Wellstar Empowered Atlanta's Moms
Smarties Awards August 8, 2025As a regional health system serving Atlanta, which has a significant population of Black women, Wellstar recognized an opportunity to better reach and serve Black mothers in the community.
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This Energy Drink Brand Drove Sales by Encouraging Consumers to Game Adventurously
Smarties Awards August 8, 2025Vietnamese energy drink brand Sting created an online gaming experience, combined with real-world activations, to encourage young people to live more adventurously.
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